Multichannel
January 26, 2012
By Rachel Lamb
NEW YORK -- The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at WWD’s Digital Forum yesterday.
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qB5Kl7LZbX\/gP6USvVG6ZaZl1zUULVavObwGYvLXBJ9Y6VUB6+77h1aPlxW6uiBXAvhlTY5BJPb8qeBx2hMEUonnN9WdD8cpCG6oT7Kpcx4GjvNpzAIPg0f1aYJQYXUKDmpL1VERCXmj20lnUGBClFcTXVM5p\/P2cBKJ7JezmXoszVIaOJ5b0ounRVhLD7ZMMzsj2HS0\/YqpAycubIuAm7DwC\/ErPuEwOM5BmTdjQmeDilOdFN+1nc1OOlrKLaSLIi1L9cX0cAOA\/4WoGj+1I3VeIM7Vy5+Y3GfEPsIbSBl9rikqIVnH2jTZss4lqClcO8cH+UqhhyW8BJnWbLF\/Qk5TX9ezvUh55t1DSkMHyF+jFWgXzXJx0duNxpQHeLBU+DV0lRa2W2jL\/m\/LxbPITvMkSh5oLZWMZhq4akZm4k5E3Jb2LfJMUE13pBslqcx8u4iasF8dX9PJAjs624wDqnLHEe3qDig41F+uiEQZ2V5ZfZdQC6aPVg6tLp026MYuBFeN8oq+roYJDh0TJo6HVPXL\/w+CimG7YQ5Z5qbSU6xuQLGeDoY7F5WIZcLxk6gfOESqCY7ZI5UVwQLKZBR2eG6U979KqupfQHZ+1fIhKiy\/wSYCiW6\/e5LwLC9GAxp5r9Mlea1A0EEvm\/Volz3bIkGFwdO7477i2GIMJ9mCRaQTz4jNzsxHKfv4xntNzQO03HTqjVGjmI39LonKFCFXLAfhB6RTf9+oL0aq51FUPNkb9V7T8Ww\/ieQvGFQrwtGh3AmoMiWXy3DxGH7z68P4eT6X8UT\/f3ETiBSbGolquhj+249q6A1uetG23CWx2SA\/AB0S92ERKHVxwQj50bQ7NSxS8Xfbzpt4ihtNYIy+SUW48Uyo+BlHk\/OtPu6e3B3HxtVnBpZoPPuOHExXBw32so3BU8Doiu5DwQvHlDrw2jKBrDNmFvcb1RMDafg74+NgqQJPX8GsVL+sDto2mWe4j+xCWmJNWkdCxA0vwKGWS78i+3uis\/jzZTgexbcHC\/LQ+apWnisiPnS4n1wwGSW1o1jLwEbSR8GhkoOnOijd0j8JJPtuXLyJA0lHNnO\/bpoAjUe1WlVjfvbi87c+IP6ZclwJ3+Sg2iWjIBUokeHOr17LcT0x0DK6KNNeD7NyGaIrvzp005zYjfMlPEuM0Ubst7CdJ0P\/MDQMaBQehEk5BXpeIKERe60ftCSDfrXJuOwf2hevPOzOU2v44C9r22vDqkNiWAqeZJwsvgbKuRe1uUjkiYc0A2CxvvKlSoijdPHXmbnETi7tPRXQCfxUKfHyTzwn97ioCTTaYS9RH+\/gKM7uZ13dq1GZNsoU\/SyVR3+F9vhWRWIp\/kDMS9OmWIgsUsChRaH0nS6p\/CzSPp9yJuga3GXsSYpg0LG\/qh\/eUhJR25t73t7+1er3V9tG6EMXAJNx9himBolpF7QYMKf+6HmtrrOgtn0Zfeg2mjElFR0SriH7HReLDe61GrmMi1D\/kXWXSIwGetL6qQwfU8ZTH+Zay85kX4B3xcHsqCR\/dR8iwIZc4yJE4db+SR6STnD4FWzMvGX1uZhkmMnT11R+hgcm6rIAeMHpSO8doYKGuulNM\/D4ud6T1Gj8m7uhlDXSevYTvFpfjvvfI1\/RGNb+E\/EjAdwbezjMSAEY7WfdAhU1WrHpwktv\/JPphjDiVVvB\/nbjWWS80vvzLV7c+uN6IO0Z6d9tokuRjVRXlh0V2lbh3Vj\/qBpXoi58If6w2VatJlwObNiYkbA\/\/7mEni8lJdZvA6I6nNETovRPHSofhODT4drxIisGBydyFB1UfWZaQLN0Bg9vfZUqdnTY3g1Qh7xMJyGQB3D5CKYOnAwcGkCGL87C9R259f85d\/y8GZDPX34InaourcL+dsHdn65KZByQrbP6O80GmkT0jRklZM\/LvKQWpqO4sLUeiBhnDs75Ss8m8uKlDoI6U281dKwEjVowPZIf8oWJxAzFvOlHAIC8FLyWGxUnhjhTZ6A1AlVpDmY5lH5Iu3IMhEJhCi2+EsfzBzRQsc\/WVORB5u4ZGeJvHl8msNRGTfCZocyPUGt7ItPMYVsoYdb3ZrcbHIbqisiNRByRC16lrUGM2STTmQksrskjJoVSOlhMXKV6hGaYmVJpVvxv+gDN7fwGblohyTZWg20jZ9FZaFXiYZRxDmZfZq7iDobD2xKwOfr2MOSwy7uJJSoziRCGjTjsXl0u2GE1EV81uHaQdsrhjHDx2VN04R1AnY7D0mjDjs6h45p6hpaOlCwtXK31NioufbpyFNB+LviA6zib1dQ5ihckX0ZTpPZhRG\/vsArwexF2zgQsy+Ww61zD97Ly4AcIN4sVy\/3O90km8Yyco5FkLAXg9p4jIPe1qM5H4Kpw3sXpzSGp05sS6PeLIVjw1gl6+dqbjZEtPHdWMJUs2YI+eFTqX752G+TLff6wmNXeY5\/Frm3RH2SI7y4BB3\/9AiEmpmtTug8bVrr\/DOHknLe8jrvEIzyjP4efkBgPU1USpWLNCw6mHFwnDk71wzfPMwF3Qq06nZqF0Jt70YGrJ\/57xvXaUJi8lWzwqXqjRd5OVrpntvAjTr0kP0+rIPMWfYn5AkgoKdSfxs2iujFkmAUqaMs2qU1Utnf\/n3\/J5kDLLun553qbH8ODZdSkPSRN65UubYnUImAvHAo0roOEyXra7vnuC+3JnZBP4cGMCXjlUVkcesi1Y\/w3eE3ScYK8XRrc6bW4aXr8g0H0o1ihQ9yNXz8GDOdfylyzByqdVu22bxL+y2aX7PLLQ4OKoBXIBL91uKxTtZWiuev9EgNIC3nqGP9JujojQrlt6816J3SW\/f37gLHVgTx9Hd3uarY53tp4gMqSeBdPmEu945EpmV0rxjLuQzj78uF5wrs4TO+0Zz5BDjzCfJnprmpksW37\/kjxhxiBbIy\/dV9\/\/AVa3dds\/j0GVuEInQID2AlZ7qkYLpdGMJxMYEmuaEZZpP12azizkv8oSohWc4oHYgBT\/hlgyDDiOWYm8E9pDeOM39zNpowEGmyCKtPVHVhYjqAi78Wt\/aM0FW3A16wa\/\/XVKfWh76d+MarYj15tPsla8QDWc9Qvtbb9sLH9ibQ2HKfJeTrHkg+LU\/Uf2z8rBvb3AV2uKv7Wsl6iitHNGPg4zi3ZV9V\/73u3ccI2N+3cRuq5MSUnYVqvFk8XLKM9tkkunib38di8G0bMnOX6IMeICpBk2jawJG9dz9HWJnPTY74Hx4cpBpt269qy74bipEU9hJmiAfxBF5Fa+al9d9H4z1qcN1Xt4DnlOCvTp\/ymwTmfxPIT4mgGYPXfEvRstB8rUw+GP8Ywpibf6SlRLN3A3F32WAG7Qr1lGNS4ItQTlyKmMO\/qwhsk85Xiu50+\/xpLpfkmRVp4EOcGO5EO+hPFGKWbLy9KDNzNcPwSrqO18P2T\/fAu0H76NOojGsbA42Oa1J92PzJwBxnVO\/y+s5VYzd8CjHvDy1GTksnsaXq1gJDcLN2FRcUhk7lpRZlcf6LxgYaZZBaqPmURMXK+QVqZgOPDdKm7EbftkZawltbgJ29L6fjBTG0Q6Lj7tK2a0ZbynRNP0sQwmN4o1CI6Oer2MKjo4BUkoSY0PswzL5LangHTZzCIy64YIIxH8rxPgAjRqU5qvXcx\/UUtvfbTGTiFG7MQcHEWqUn35669u+SIvdY09Pd\/mTS\/vraHoMIT2a4SCcqaD0GIb2mRRjK\/E5T8Ge4l6Sskp9JYfb\/2b+qzBhX4KJjG79cT0XPPoTeQVEQnSt6NqEIrkX\/xouWQ0el6\/ThF796H\/k46\/uuKitm+i5HmgMkp4hq+e8w5sLB3zfdj\/EmMcHywEgv3\/iUr3HAqcs0Q7CF4L7CNfU9\/CgKEyyJkCt5GVnpyRc9CDeEeVLs856ia\/hMEEAHm05rKSbjjHl6jAsjxZQfKh7qsJBzCmOpINOz5y\/sVx3SFR63f6vni0BFFDJlHCFliGzzSBFjbWPh4E0Tk\/GiGEXAVjb2Gmb3zG8jahF+\/lhB3X6JdfTbqA7SM9Fzu6lPwZ0xPwyeEXSyWR2rfKgZlFSmpOba62OxwDthSvORXHNOlFiGL9fDnJ+Pf5m7CcIKngTg\/n0bU+Uff\/8I9ek1hmmRgR2xH9Vu87Futkks6CKnA2RgNY+8jKSJDNCb5fX4zDBNANZfoNdHaMIL4Lhbr3JeM1ddAv+2tHR9wkpdr14Eat0bvp7RJrOfMSuIzdKTz2Hq7Mc1YjccjgKVPDExNPA7IjlqjLVv3fj\/0uU1JUqMTwSatMJ\/7jND46t1MCVKwbe5YDEE+eYZ\/6kam7CRYF\/1aTwOzJV5X\/nDDoNCBbH0HS90Qlu3L0vT0uOj7mor8Ew20aDFf0jCC2gb+hTbJrmdYVhu0R7SaGpO4\/I6jB8yC15GPGJ2cRDFEhwlkxjJBzUtRvfoysHZiRpNAPRqvETW448hfR4kRD5hs3yU+M5myYVMjcbdC8JfwND7ZsAu0FmrOeKyqxP7HDYM+psPibfv\/iD6BOsOV0LJPZ9E4vj7WAPudN5qeDXrxKbS4wJsTKmuI3Sw9QORZNiaVhGb7Wg9Wy2MEC+taAokS2z9c6WwXCRRGjIPNnFSAX\/8rTudvunUzCAFPnrV\/TtB4uMYh2MSBsGA0v5FyPXJIkgUgHMSNUMQwW3FaKel91Jhiev1qRu6qaMNbiaz4Gwny7YBzZWGKjnANrMvGNEqxHuDYXf3KKxjzb\/ixWSieC4NQYCJTJWakQ\/YV1foP7YpzppNbqfEGh88hbXOeYNm2Qkvf+5msog7X72KiO2GGzd+tqjy0Y\/32wer+qNZ9ys7B81PHmvuVlA7gAZLAfIERMQiaOXHzAaCywlANB+yBAJ+yVY3j87NeS256wJoFLRad\/oFIJ5ba1tTpPmEUFgRDMs7T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