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Feb. 4, 2026
  1. WatchBox expands into Switzerland with headquarters
  2. Rule-free personal style philosophy anchors fall campaign from Chloé
  3. Hilton hits unit development record in 2025
  4. Balenciaga brings fall/winter looks to NBA 2K26
  5. Perigold, Olivia Palermo announce design partnership
  6. Google to power AI-native purchases
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  10. Brioni revels in time well spent with ambassadors Jude, Raff Law
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Research

Pure digital marketing returns on investment with $12.5B profit growth: report

May 8, 2014

Digital is no longer enough, brands must go mobile Digital is no longer enough, brands must go mobile

 

By Jen King

With three out of four affluent consumers turning to mobile devices to assist in purchases, their behavior and interactions with luxury brands are changing almost as fast as the technology itself, according to a report by the Altagamma-McKinsey Online Observatory.

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  1. WatchBox expands into Switzerland with headquarters
  2. Rule-free personal style philosophy anchors fall campaign from Chloé
  3. Hilton hits unit development record in 2025
  4. Balenciaga brings fall/winter looks to NBA 2K26
  5. Perigold, Olivia Palermo announce design partnership
  6. Google to power AI-native purchases
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  10. Brioni revels in time well spent with ambassadors Jude, Raff Law
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