Blog
May 4, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Joe McCarthy
Familiar concepts were challenged by brands across categories.
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","iv":"1dfb19bdb7edb1b233c5813de9a89c3d","s":"960bde59e97d9fdf"}
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