Blog
May 4, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Joe McCarthy
Familiar concepts were challenged by brands across categories.
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","iv":"df38fb1667b87ac65d88aec8ed2b3ff3","s":"df9e00ac1e55b7b6"}
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