Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"98f8005ffbf5fabe721da8ab7fa52318","s":"64c3ceb9e7c1d3b8"}