Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"0703d98b7b6802a0feb92fe8add7fd90","s":"f3bc972c9eb363de"}