Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"5eda56b8d047c4f47f57da5c2135b841","s":"fb552fc9f7aaa3d0"}