Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"b23b1eba9edf29e92c7d96e84e7be9de","s":"f61d7f48ecee3894"}