Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"8a6f76fd0ef7b99f87459d6b2520bb27","s":"b7f1be2ebc26d4a7"}