Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
{"ct":"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","iv":"121003fd869ed6a2a85abb5bf3314d4f","s":"cdb822df048f6f87"}