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Subconscious, environmental factors have radical impact on buying behavior

November 4, 2015

Image courtesy of Ferragamo Image courtesy of Ferragamo

 

By Forrest Cardamenis

NEW YORK – A number of factors not often thought about can have profound effects on consumer behavior, according to a New York University marketing professor who spoke at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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