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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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QpXrGN3jg+n0lEQ6nkAjgir5PolkD7a8F9hn1taQCXtPqdtVOiTzWdj1gv45UTJrDy7\/62pBTJA9by4w9FzeMCaaz\/mVtyZHVaeXsoxgHV58QGmxHQ4AsYchlV16IcksQDzibTl4ALftctWA7zGBNNE0o5OBoovno89YICmye1G1PAe7P\/dtAQ5m6Zn5wdArWQ8cr40ppXCXPeRPWZdSB7oCihv1qRUu1fM\/vQfHsssIRqndJstCoO3p6irMe9O7PdY+byPcmLwDULfOxCBzXxBd2kZ0C+RVa8rvw45lzbKnrw9X3Y\/Hpbydq4jKxniFgsufg4AuWMRnf7L3eLdb6UhDf1U9fbH\/q\/NnN5wBxKM9h11e3MaA7Uxf8chR3MSuzvXsnUN0MsaFnLl+dM8sBl5tmSil0LtF0+GNRpiru+5JlkCBQjFTV2J9QdyDoF8GtiSIXGu\/9CWkOUHyvCx4VZ7fnMLvgYS5RiMgl2zJXH5YBAruv5K3uIgA+GHwOgRA963gYRJSDHp2+MGKlwqnAHVIOXZF2Q1BOC+\/26elrBWqEAjAfUPye5oks5Ns7eVGblx4AmAvQy2076YgVA0U51s4cjtaOeIyg0yy27gX8YpdEiz\/Lrq2DW4YCuAeH6xRdMTTs3S\/teOfRrOO9QseDLAMv4brfBbze8FpNDgCBcoz3LO48YmcQmGya+mZaM9ULLTpFzfzTmoRlU3uSRWD2SmvayL57oX9yOZTz+kK7NQ1B6rQ3hw1mzJPLzy3AG40Jp4PHve0vWCuGS5CU6z6Dp1Y\/7SX70tFHtmyqi29bOfEHEhsCe3gUvAYEiHXyrWGG2AUI1mdbMpAKVffy0XWY39jyox+ZdyQLL6Mmv4CmCr26uZyJsi6uGHvD4yzRfLLTA5478p9xi93l1uzDXAGhMS1dXr\/LFbnWYaW5+CVOmAPE9fRhcChGoLz47Nb5OqZiur9nAUl20TtGhOY8enFz\/Rt2mm8p+ATJ9sB\/JJmNW0AR9iRGRAjmwKrtY2QvZ6j+Uy7m4SAhEQu8lFwa78\/rapG+54j25Panc6wUkLxH4N0k5jmgYVsB9rDG9GtLTkv+NZKMp3EmPNqWcxKFD7wu4f3a1xDS1t1Ap0eeSsDt\/w9LnhgLx2tuvIwZVJaYuPiYmPGQzk5uC7yfwdFXdtnNs\/b+w6wsN7V4vOubyfE\/kWIJgYLkE7LrR8\/6qcLSxAA8id3n0nrlmbO5jvdiW4wh+9VgterLRDnCmbhka96oaOPewCTtthxptHpZzr5qQstAlquQYqMKlNWATycm5\/E4aEdlRgJ\/4ka0QHultqa9FVnzRlhy4q9TQQHNRavaQh6wmY5T2zDjxao8UKlgnWmpD64NnVTxOW0OgnBtwBiiS0GDtAY9dpXEimR9VOAZy4v1h\/yAUS9pA0jS\/hqJVm3EeLWBka5fduQg\/o1UcFgOJwRSVVvRkEmoHnxZ5IuBG5LIbhARB4ueSDDjyHOIsHNoUw4POugndlXUOhYSp6Pj6vM1eQ54Nej2+9GhqzFJs2QGGEW+geQdTIBKG5suJlub4gi8if308v1Akkx1X2TNT\/8PgZMYFbdm\/fIpCMQEuuZ15IdLVpL8froFC1SNah1phWXkdzTEc4MmgxXON7gxTOLfmEB7iU97EdUnL0kgRShUEyh4bmWF\/\/NV6ZQzFngPL29fn0Vi9XQ1fwegfNafIPZC1htb2ZABvfTJemGE0TPBjpKi48U0wKdzq0dph\/0Hlxf\/GBQ1MwLfTm22KrpyNPrlCCkwDRsoqmocJbbpdYGj6GJh5j2OVpJUx47IwAR\/rPjcWZbdju7IBc9asKKWWTFmtJ8h20LIvHgCXreSs545\/m3Ahf5v4y7IuGfsvjWo1uF1ygb5M6rmoPPwr47uhIjbf5nJTmodCx+goT27+4QA5GuRpvlhhmCfwiuFtx9QIOUKno60deSCmPrr\/BMZZ2048sbec\/mcLyfSoyqpwnZSK6g3bRAQZw1ca66h6N08owDOOlgshr9H493ruteO9\/GFfMVpgCah48dzG7MnXECSEQJ7lR3vG02zxPpIvKlYEgHxAqpyfPpyPKdytXEhVDZkQ0Qh0gf2rbQ0vuE07d3+MeiNzQ73ZogWq3L7Gh7UVc6WHl4EIobtEulHZijsgCfHgSZjLma48sS6JKqFVyLS9ezIGEZvGrc8yaQPIw6w8fB3PxoYMXpbZOnSvJHyEfXdY1T4I6hYan+IwBIPGpI1lNgA7Yrjbn7\/XcvihPMPoPxwULG0LRBBxLUuPeIxAA5vt\/Tg7QHif3+mUic46Yhl\/cL0RoMdqtAADBp2ha0W0SnHoQPKJAPYBDK15a2BdahaEGYXc\/c56hX3K1OHWPN1d07aJ6qnLkMwqiwN5uktsZjxDK1TZCZs3oNi0Qo2oO3NcC8f6NXjbPdGop3ExgUv5CLh4S9X\/3tr4+qwz+LGTfk9xMeuXOFiZsrT0m7cXcThSIncAxcALwf3LjgcHWeAjGi8Oew+YhfKSlSXAMQSVrogtSrQDNjQe6YrUjOe0p1OqAVXMLnId8coEgL8tHLv5F\/wpmL4\/+LDMNwF\/YmwOCmmoIojDvM2NqkjGAveMl6hlUk0LV14TFI6U4JkM\/0H3fKXvPh4Ae+r9ZAVZVRaw4PTF15XcqR3\/Z+dBEnfLXSohrgd9aAhYW23CsH69ckZ9S4pMtisy9Z3glA7qZxIxtRNcjTV3TjWCXb4PLxqL\/sgRhVIZNxYk3v48gGrdmApHTlfZdwatxtf+EgOhaeFbBQM7I1d1xLafzK8ln0FVD0jG2k6h5MFMSelo4MLZmYUvj22vVTWGbOkToE+PmoWpg\/f8F7xcx7BX5SdDSGfScnB7GTtbPr07hXAhDOXDKIxIkUDBvV87x9mtGptRtQt6L+D0dJlZnvcIJ2c\/MnXVJ7fBHgkz0O3t16IXn3kCBMc8W2HgYUGwJucjumYSAg22TCZrHF69YCcGvmuL+NiymA4C3QW5yoSH9NtnpRG+SjZmjMIf\/SyvC2UcafA5p+4npry0VX6PoFcoky0CxZEoFxWbkGyZwXtFwy3W1cyk3VRw803elpI3Qb2ZwzlvX51D7LdHg2E0iyGvzcN7QqjSGJKx4NteQ4rerLFdSj5ouhK5amUtu337Ou4EzyoDxzR1QtzIpg4Efn\/2DEHHVmCcylqlMPBmNS3mapK88iDKIZlPqGs2mNfzjRDl+vzAz0mcgty6n544Ly+on1MwMGqe24EYXkqNxBgjC15rv8A7ddT1zhbdi0obv1ksHVh07NLey7yp+DNBw3u+V9Hk+PjVntaPHz7gTs6PUuph3vxv9ezy3qMH92cmcHskN\/I1CI9kfpyj0lORIc3wRTJH8\/bfHLSW6sWQW4CQiUQNJ0obFJK5ga6QK8nkQNnl1AAgmNHVUoOVbFZ39wgS2jBFhS5G3xw3xRJKBA4sWstHGlrRnDGinRamxDdKUcpyQOHflY7TzsUuo3hjcgLWvl\/FK3Tdm5UpHqMNCrcPG6ixhRQBvtvnjc9ujOkaDRIgux0fcMLq8RyOoF04sGZXlG1qvQ3k9dKXI5sP43kTwzT2+zEG+Euhm0hWUbUYhvXNwyqcSLUaSX6ouT8Xo5gYA4piuMp+dowjtGLgcZkTHaRWIDSxJ\/ydYvAz62Bki3nR2fyOZq79AUcNtq2PmFt172stevVfZoNp98TrSiXV56gyc2G47CXjW\/HTRQvjFBY7anU6ur7E3fzJL86uzFb+pg9okNUyCwYM9XciUYZWJ6zb37oQBeDqzu\/8FbnvMJyuEFCY7kB2ju+yhVpMJn29ygCAvInwsII2yMRhMWANb06Vjd\/eHUmP5vE40cjIc32DI6nvxvNERENpm4FiMxcBcK57q3I\/j2mKKFnXr2Ps4\/Z0RHfHvTE7eG9yC5msDhp9gid30bJzkPz7YbgZs8h4QI\/yrfDf6jIW\/JGbOskZpgpzSF4ZCk89dZqZEJvv8Xt\/3UGV4HMq8v5l3jDs5AVXjU\/ryyl8wiuMTYBASsGrF7r8S5W3I53wgHtV8ONqo8fZ\/ClO3j\/lTIYT9c2keUOxtx+rl48HIlRkJxjVubmDOfnI2ZJnU0ZfpNoPlQVWI7+ZqbeWrVDlWfd6N+URZgytG9ZPUjGrs8dmui5l9CC3vMYv41HpJ5jAepDr7u3RxcfNBtr0oHuE5IdCp3nd8Hya2sIQvVIrPD6ewUBlqV55fR0bo8jEu3wM1RBO9\/emNilZDK0GBRBjFefR2OGe4syKccfXSqKgXnWPmpPlV9apMm+kVBs33Sl4MD6XnwXuMkZLvAuu252wFxaQGh9puPXvAueXU0kO4z7ME2h5EoxhUqz7scFHo2W3SbeV049ZtQZB+7vYMmGfsANx5v58dr\/LfmP2iC\/\/eRmpJMmlx1jd8cQfs33heW1xY5elUoGLejARQzsMky7ab\/kMGeZ4YurFcP+F003uXFEIQQUfvPuj62f2LUTBpMITouzi7zMa1z9UkK3+PIQapIV7nLSCl25l0gTmERk1qrwZRh7xfKViR8zi8yBEBw3BlDxuDyHuNrTzBDkCroe9EKNOBpW3yTCWWvLV3bLoRj3mkvegORb+bvs9uiUU+MEUTsF3qoeIJSY3fc4e\/xnHmQ4K3N8O+Ely1aAR8V1q5RgHH1n4Xo\/R7yZvZMD4cB7eucUGTiR216M9Ppx8hKSlR4EfNUl\/vbtrHKJhGel4HUa191hAuF\/IwGWMnLL6+W0rYBav++gFIdVQwspLnlwttn9eVRQ7V6yfNdZK0bjFldOS9EYfmJVmt\/HIgFkjxoWyruRu8YPXuGmd5SKUcZuL\/ajwxO5LNJND1bQj9gkJt7x0qzoh1Esw9X1ly95yahc\/DV4eB1fAOjRh3tEdjdpD2YFl2NvsM1+gDYSVx4YXV+oIJ8k4hBS61Ro7qiqJjyJK5qisrT1KWkxX78j1+jK6rbwvwAD6POcvIv+f8PheCVgykap6rnDc7fDhxQTqyqOvYGaw4F073WdNyWngkmGCLpLrGSCeonY\/ChMmnE5ruyFTnPeY5eQKoGsRBXjD1oJ0wwpZW+M5CfxcfTH8ExhS58F1h7yNo0w4tB568wKJefXFyszui92tn7ugxu0\/N8ar3TRwy2+zOHTjFPQSFwpRR89uJEbr1yCYO\/16e3wrVYZ5SU8Dk7UfQVFmZe5p1ef1Ph8wiUi+AxM0jfnAj4Qj\/xRE0AmZjEAvQGMXiaCKJvm8h5O3nOMSZxT5Rr5L3Cp9WWKMJJ8WMUOiSFf1z2OUKv1DDKfp4qwM\/yJ09rFivVFRRwaAPa6dIeQ8k\/e4nx87Sk2uqugzwtRCwNt1oBauNY0qC9YxnyoKsJrsCkJcG0bLvBoS8KK8tlCyt3G9GrlHu\/DUsJjd0bpzuYnu6LNawkKYcO9yH16sFDpJvHGEqJTyKLRvesc6POEm2+\/cmzmsBuLaoh99he0pwLafYiABFEUXwPwuZYkFtGfoI\/IhNyCw7rnw0wokyljJ6TuNJgTXnQpmPQkfi6xqDzQUJhsyUZ0P0isZRfnrrxDrO1ur83kKRJbkIS8UZlb5ad\/I3tk6Ji8zVJzg1eLyMADDipnA028UOmgFqdrR\/oGiK4hOAGEfDTNczhpvgIbqzYGT9bWGKTiS7y2PPKe7A+iG3L\/KAgNn9ju9B+LjwinTv02HAcADXBDImphXndltOe9ivtwd6C4AS\/qnnPcGTXWSz7NmUUWkCnl0x2CCG077SVqtSPEoKGClJXTDQyA0MOE6H2KMmVxTXN+f2hyvd5\/BWWwoHWgxCj6Pev0TGDn9DWJVzsLRpN1XO+HGommZ4H2VJtM2Zkm5vijkYQmuxfHcpI1rOKtNOGXQll\/dANg8haddtqlcH1OsF8r6xzrv0+OR3DcmlGqOoD994E\/z3EmDv9IaqOF5SbDxl71KTUDacLiZe702SXpTBEkPf8g3QQokDpSC9q+l4fLlwIbksa6lLP6TLiFzBi6LdD6zBpeOqhFrqO97WK3i+k+Z14KBAUbj4oB8EM\/YoKjTLDW74tS4Y5fGdd44kWxDYTHvhj4fS9PaRhFK34bfSfQLSQUvVHg6FePwv08aUnMT8RhZ2Vdest5vGn0VQb7SMN7eERkVIv4L4wd09GjYnVpByKHuR81rUsDiM93KqJkXr4iwDfoWiA+1WlqiB4OKYiuMZ\/gChuZiIshv\/bqJqZEkvKSRUXCXHDhWvLyvmHF+wayMU\/bYAZgVhC122MbXMXe11kawlUiFW4ulFzMCkXihb+6n0FbZT3btYhnUxKQ8gZjw7BzFWS2EnbLAMbH96jGczIofJBg\/nY0tN9uyZryPX69soI7iiqBse4Iqyjdc\/JiUUwFPoC7PdLHjaaTufwY1sc7OIQcFiT+1Lfpy1UkAPsrDxSr+Ft+jcLL+\/GZ\/uhBiG9rXHJUYiVcGg6FahaGid5TiJ0UQpdK0Y+9slmnkafSKDufQ2OW01RsfocbJ8fUBVYx3G2NKHZ7VRv3Z3zEMFMkRlOnNSFQYWFssu3ioEf1BK2UnBgRYMhs6fLhULZY34TANukP\/0rIrw3lVUAUiU5eAkdZB17v6gY\/rLvu9l4TamF4tNBRfyJbmrXTNPEKmoonyT\/22QXvGnkHzwIo8NdBHWnt0j5zRlbGerp7wn4aQ9GPBSZuQMnS1ZnshtVUVxkQSB\/IhJsI1hOBIp4JU+zs1f9Yp2DEZTPh1\/lKz9nZnFekO9w\/5NlUvD6\/lKDm7prkzamnq0mzfMOSp0vzKLIE4uL3ZXKPexY4GLEfURkq6BSdD7o+FGd0i+iTG0KACPupyQJguvS7BEueGHuiHSrgquUb\/rOJP9qcoWtJNuVemeL6t16LVcUmyw3SOYk7mCG2gX9gUeEhBbFCHiVcaV9ek86d3tONsUd53Bay8TB0GPoxvfE8aNJoCoH9A6jBXFXQpm8Du4dNMBI16WbZDwRo3bzmUpkIDhVjNCrA22W0C7mppk6Auep+i4hJUtIHAFi0f3sshgYnV0cR8bOwHDlnThu7c9u9ge6IZLUQS+z9EkVjpzMRcM9VIVKULVIV31Qu5+iShzcJfCvDRP9GlcgZ2oHoB1p3dMUorlZE+sHHZgRln5IM8pYbeMBx0TdgzPc7V3j2xfSCj+GLFAdkjcn\/0bhfE9tuF6j8v8ulvU\/pJGYZdcP0WMJz51t\/IuUPQA3ZYfq+tWlEI1dz5F9xmqQJ74Pap0I6FLYC8dF15Fyz\/ANvWMu08ah43rHKMmjM+CC2o9F1BRdA3K+2fIORMq0l9Iw8qAeZ9cfMSAx0ZKK7Jvude2e9rXHlsHzhTMu5zWfKKSp2EVPi8ILXGHpGimLOTOjxIDDeWGV52OYkSfwAiU58n05PHhXKTVNDvP8oHwWt5\/i41ZILASzqkTUJg3KonziLLNXDZqZKMU6G5e1TXoNWPPG8ulO6dF5z8hyXmiQH7c4DkiRNKhWeXD4zpVGSLlFr8H4K3ubZv\/xAQ\/D9htJV4i+uYxkLJ4Appl5KmO4q9qOluc2CBbKjyTtr7HwzLCplc90SKhLK5NSuOe21GzMyJcezMptZ5+vbkKn9b22PBORV+h19xL49d6HerlUtjr2X7y6ay7JX8E2AGQy\/LqlVrJ\/ekNaq+beQ4\/2dmdlipYFo++MV82jpM9sqn9dSvHiOtFht7DkmlGrxC1saUjcCORYB62+118bTS94AJyJIyOhS6hzWRd1YVW9MYNfMTCW5oWSHM99laf2mNRL5h9Se4vES2wQ4qZO+dcxfCmuzdK3PfZLi2B41A5f8ZdtrpElZ9uHveZ9ZN3VNU8C+k3gO8kPX5m7StZd+6MZK5Og\/1eE1CNw0Ds4sU+ezmqskl34NOSWOU1zl5lZ14jzwqW95nVAISbtzLpVvWQ\/HEvAvINaSn0VsxELjGJgC\/BfYBgeoExszYC5MwpNpkzKmSSMEHws5Q48Q44EyQFsXXGBt31c0odRAxUT3AFgpBKqLySeSz\/tOUv1LgghIQWjQKnrHXLS6fwId4cTeG20DATDPQCXDGMvZuM32RyimcfqqFVGWsUrg+5Dtiz3dVG0EKqQ1eEcpuoVlR7PPsr8K+Q+2rqByoUl+jECiEwjiRcAXKMupfOlxw9zjantX0vZxOIq5IzgfUC0kKoFUZHCgRqbxoaUTAX7DXD+VkaKrQr21Nj8PyNqGp1vvwXeE+muzi2AEaNUxdbJh3seJQ0\/K+Ko4gCey3sqAbw7RJjlP8WVNnqEy5LcLRuVHd07OeRSo+1iUmhm+nZ4Oc0qOKawLMzYcfOMMsiEG23ecot5LksJfC23h92FbdxmpxK85JmnSOEuEIaBJEHeJg5w84N3EeKCvi1dBVYdG39OzE9zP4McNP\/6MAM817Na84y0CjrZ5Yn9M9k2x2K3sUTocFiO6jbmvs4\/bgx3g\/q+Ou2aAfa4U+8a5VfqXikj6oDZbCyhZ+HCL9\/5Bcq81oF5cHTNyxCHr5nokdlnxFkiqRir55B0GkZjUuS1tHVQl63nIY+yU6BhxZd58QRE8zn3+MT0ZSsdloEgb091pX+4EpNs9yO3wvbGBeGONGH83c2NaQxZwBF9EyVptYWsIECG0yJrJPpZEuvnTLLy9TGNAH1voO8Vl1ynyp3bjraG7sFraSxV40uCytofXbsWGyAkNVUNVAoIA4BxBj+S6o5oFzA0Xl1ezb9nQ3QZEgUKQ3HW5ShLSwAu7\/tjCl\/XYBudS5Kcpwr+gd1vIcYu7WV4DRY+QvqF5OENOIeSU9qpsbhnbl3y\/cpln1KyouOvJV1yIu9jqsXTvXENs1ULiYBBXPCosMnm19MUs90L+h01u2z4RNE6PIq1FbAKUonXpxl0zW7yx1vbwrHcHdH5cV5cZmGJ4X+s2VH5HCpjS1dzhpjpvOcFHkSOt1W7pVjutnTr5woMtxFXb3GQwc2bFg0G\/czlN46WJeDLgSoCZtBZunrie72SNJjrvPrXvA2B23MfeqPtr1sZcnjUuvSAdlXS+UJtyOAdvjBAgemweOxLBZUnfeMNTrERMyLiuZMglbk17Xzzl84wgwzkpBppTeps4oij+oFwQN0iKr\/M+HUTaPRaL7Z40rasG0Gm+RiELtYHMDy3d\/+AR9t4bV6JJBSdU3ky5dLbb2WhryWpEErRsSRiSpNui7AfRgu2vVkdg2mSnjFAS868Swzu66SJC6J2oD3mhJh4P5rNE\/WPI7PLJ9v93g+mNdeHvktjeGxhpXXWFAFK9Ss\/ckEu0QwQ7u9oY2l+Lw3TNZ2o6Xfb1nRDES1vnEiqVvgEtieDJmege0+z\/Rf\/gWW0rwMwtt5DWo7XUoKliU6A04aArX8skhSoujgeMxX4Q49vz08Zq0ewhODo+mY+0jXMHA4NZ1JyYk5ZDtdGsiP2HSFhlu+2JdNoIIzZ6YBUIw5LxdZW++LM3IFEXpiI5qlEfXXJtvEnJzrRPV+vxSpyT7XCia6OjKFpVzeIMG0d19cbrJjBv8ZwVF\/5sWGQKagfMgjHJU4TYEbL4Yktb5Z7wh8XlC\/rdelFy6He0VksgUWHMxXAgA\/iSAo\/xt6c1aQ2i+wXM1W8kKZSEUwaZ54IivWgbDVzNwFO5gt1dhWyS8Ic2lLhpwErbevMY2JBnWPet2Uin+sS9XaTIv84k7SLnBrCxRrWjrmhby1ArB6mZT+xE5zZ\/zGmyJ6Gvx6xvIzcpzgNIN5yUP85Azu9Uv6T0T49zsWMBTG2pzlrnH6glmt31pcNiTWMxyE\/SFXcc0yyPNzdRgXaF\/5oEiaevh2V+sF3w093dee0k\/fgDmONC7nX3fyY8aWmQScTN90X5Xm6v\/og9ASIeBLZT50sbhjgrWIZVfMy75l66zjlCH7IjJWZ\/FRDuBj50IHuZugzxuQhQJ8YV3VTih2rKHMyCaVT9eU6a\/M80gDYOdOQMZOqsZh58BwmN9i0+PR0Y6KIXKl5bKa9vWHy87cJ4x0OqVKcimXgCgTezHBxfwOGLvqJX8F249Hn+rkl2RUM7par5ChFI3Ob3c1v2FS0H6DwsVMCIHF+LRCXUT50OY5kOqrIVxggUwtstAYsa9MMWb5vubxCCnfAACzuXwMRZKD7oeczxObPE6uKlgyQqUxHo4erVAL2x6HvUYcjfqNeNkM2rMNeuf3XPpo6lP6pNqqHm2N8UklDPRee4RrAAwHIy5wZLYhO0ogV7RYRM\/Br3xk+n7gMnH5jYJVUeIzg5wYyzFgZSE\/UA0ZZtM9G6hyjFl+tbeAu\/yDiVSkmFcOOQsapef\/1tH\/mJtggCX3osZbKujzF3MtuEuj6VsbP8dY\/UEc8Kbd+wQ+9KD1eZkTSZqYRtACzBFteAkUoEzN3q2RcV8pundjjIRxJNHKoUk7d+MR2aw\/FJo47xAs4dbn1TDy74XCiLfG8fHd17+1RCbXxqkltKY6PckRfRPehzbfZQ51Qtb5fUPhN2tlLSSRq2x2whb5TexYPuJe3JZ6ko6ZIJm0ZMbHjMQvsSjkOVdHXCaNfhDRrWEpMDqwmyUbxfXEKjlyMLS2QySBnkMNzaKN8mgGljPW84ZiVeIjzHmLfR4ZEpUYFLBvtqNQcWQxOn2jJC7tAD4cEYqTmw5mIZ2503InX+vQDcApXUp4N86CrJd64\/uq0B6RIZC3JVYJtnHk7zli1SxRvrRdtKft9k+y+x499\/QgBoLqKIzss992DxA0LWGzViFX+mQS72aktDQfI67t6rxJB+q\/hTBj\/1SMEfo9Riun025v76LRwG+DsaLRVySPO0F1wDvViuhGh6bsW2JZrn4M3\/3orGotT2UvFcIHdm4w6AUn0LHq5xMFgDsIRaowjuUfGK5WbvWexwdGmrV30s9IDbo9oDMc12b6QD++Vb4HSYeU0DetPmEAzsOomXxgk7KRU8t8dlqXQN4RUIBTIMtetOp0bdkY9kFbgi+n3k5rh+o+JlPw7nyn09fiTJtboZdNj3H6Zu+vGpmazhuVr6Du+AMUCz\/M0s6NMKufOtvVQhTid8wKK6QgxL3OWvMYp0\/rkST76u2TkT4C8g1FxMIwFc2nl0bd5Z9DaD5HQAjC7L\/vZmFEfBRtso4PtO7IkQNOUF75+NyCqp28bHhwD7Dt+kTtc6CRRKSfxq6O9Ci8SkXw5m\/IqTeksZDJDlp1anzK\/fduHdWxSh4zVwGRwo+MXBhogwIqv7qcJEzKvyARl\/ZdqxcNxXWuZMaPeRdPlCNBiQOv6nFK3FmRGe\/em\/iZMbyLO05XA43LJYNOQrw48UejRIU3SJkyR7BO+mQENgcBKAQ0KxWILF1vw6L0asozGpaVYHp9d1wqKHpBbVOHreYt7EgZk85YVuwjmtaUXv+NKgC4o5TqWWJkIYcS+RmABLoNWQ1n5GwrVbyr5TEZXXpjyQkMD4+6bbrVO7zd2EFDjNPacwdLVA880Jetml3kwwvcWY8XCLAmosicutNFz57wZbn81r+J2tecfWXEKhTysOJZj6AIJ0uKNihR6\/Not2yzkuk10aRoutq+gm5Rh4Mp1BXcjBDdDAFKulMX7vMulN2O99aeF\/5yezPwLeoGEXL92SoFvHVGvKWbEyMEXiKdrzfXgMhhvJHLkNcZPLW9P6U54NIqBw4GpeUQUpcdAnUWmptAsLR5oyYp03nJk67YB7cGBT4s+2cw1EdKhYZu5UrCrIQOy3jqvvOX\/2r7omTGBosuQQm5coo8jHDzqCfZR+JbaGk35eZVpkC2sA3h0IpzMMTJ\/jrjF1QuSGDv6jshTKK+1VlLsFwDbbKjjj\/wmzWOXRoVjR3igjFiBm8i1Sc9Y5sxvjQTC1e6zh8y\/ej37T4fdw6CD4P7ZFOJHNPTi+cck4+QTBPGQ8JFphHUiSl0gwVq8mTlRBdrZj\/Yx4X7FHTgYC\/qKn83Hmy3hWPHktQP2l2Aq6\/OJjBiRMQLqWyvZNFqhSKfz5LZAFpIGmTm7vD17VfQYTSnekKSCe8AnUMXANKMqPqNeYYnCyKpmbhqu\/Xh58D6eH","iv":"3840aef6f2051f2f803a2ebcea687ea6","s":"60b2eca21100c9ca"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.