Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"fa8bcb116cd42fa9b9f99bcea1d5b253","s":"fe0af9933938c3f0"}
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