Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"d54362ab0a91f2aa30e49f31e618941c","s":"ad08fe6a65798e8c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