Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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