Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"fb81599d19b816a31ff3491b68a0d8fa","s":"1a3dd8e7d91b6c0a"}
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