Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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","iv":"7ced0eefaf78108617dbb68cd6247957","s":"0b82033b959bf482"}
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