Multichannel
March 5, 2015
Promotional image for Barneys Web site redesign
By Sarah Jones
Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.
{"ct":"2BNzAj201osSMH5OpurOT+KJ4lNfQElrjnP47f8L5MF2dJ\/ga5okVtY60livbiqWjlLfznC9+abaqAHTDqSnn\/jEaHB9NyDDkyqSvKf5Pf7H9ccKZeOJgzVTpsf9jZ5x2ts\/dpVC7IjJHmrEzSmGS4LIlR7Uzaay2mqERmxXBfO\/a9UT8ieTt50mvh485wLTOpC3Cn4hWVcHc6Md69gRcQExgyUcHsI91UoYSNN0gdMAigHCCERr05xqqQi7\/MujI1r+wj5qNYESUBC4DTqLvFctgZvTqBoubn53MBMbZ0fmx+N8A8WAWTBvwUzrf+pecvKqbkub1t3dSRBB6pmMjLrtYB5kRl3U03XrCVYoXgeQQOvjzPydPq5mbFMyaq+whP029ICsr\/\/Duw44pRGZnun0YRw0DEb1mqiiQLKAQt6PW6lu0yxrPg6ySHb5nLBbizPgVjfoprcsn8d8obdom3ldsGOjrCAZ\/Z3pJyC\/Re+++8AR6jfR\/lmwlHLw6UjX3C6X1mAxYG6rit2Bf4XDqRUwXy\/QcTJyZWeQecuJiVUaQXY2lKi5npHR9af5AdCKnBn7Ck5stkav7tXaJJ5e6r3kRiVhfW3tjIC4sF8+NlYJLCKiiGTUzuwvvD1vEoqgGZXbf+6lqK+T6VAzazmm7U5A8DbDVmJTgKYJ35W3hGN9PAMDxoblnUtR5fnibORLsPWoVRvUcgg4Y+drCJu+\/w87ytYM\/F6bAHAjISN0UqoU9gE5PLwFR6VVU0ofScqOSHApl7rmo2DvgM\/lRpobh\/+bBB9yOiuCEMVt+X1voB++xl1ZnKgzEc3BUmB1IUzROTFCQYO1l2yQ8keCQTVVwKeHLJFPVm+meT0XoOFPKsnMdhDyyXc\/VIaiTlClbR1Aan6H1gbR\/jsAHGYtmzVfDwf9Uhz5V2enPDU3TRG72iFLmHTCidD5j23s2q\/Ic7QJvcpfJIlshzT+Caa82PjhT7Qla4rdDLZuhpGkzFR3FRpqOoDk94URIGD019JxhLffSlN4iGnMAp6+YsBi8uC9lRtovkRwi0LSBDmdbTYF4pUkzBoPX8EAyLRauPIqYUw+zO9P8xshHGZ7BKA+OQUrLnGkqOY5UMDF9JTpcrpuVJGETuyCIwoNM5VrQoaNkS2WlUVNFIFDILDFdCmQCetwWn8iFmZfoY8dRqXePuFrsNUolNGfrC1h4nQ4im+b3TYiCYUQQHMb8yEiTjP6RxfRNYx14nxgDxnXPEecSdaFINtwNPDURba647DUyY8ZM22GjxylA5KtyxtdCHvw+5hn24+XF\/HUXsMudsVTfWgs2Lc1efMlp349\/1nNEf\/IjrLjMm5n6Peimk5HFUeTabyo+41HnVEbD3P3ruzVs0X0xWJDSN\/+\/Z0fu3P5sT2nIlf2uJXZlBysb573iGAaoQij2s2GunalEWQX3gXV3tVvfEOtg2gVfsHfpnt3uw5I+YQhUY8VmuqaUK+vI88wm2HiRf\/zIHjjCgqpqCJwMvN77zrWf8maA6jRkZHF1LYakWQdqhewtOnCk8H8lqNNvdvvBGiYgu85xvp63sdDjnpsECLQx\/qEKIEPqphqN4Qrg2ZuzXYcIu2fJsJPP8FhdiqF3Vt\/sDwbEurZXXCZGUQ9lhu714u2AnM5vKPzG8nVhxrPaKs7RtAC1RbOA2lcpUQODCw1LL8SaCfIc2PP0D76t1YgdFEH9BXdxlecGpw7Ddfb0+mhEib\/zvIZF15f7K1onfFH0vHrjbfyALz+t2dzDAtZPW8Stv8uO3+09nS6bZRL+QEL0hvqszvip3f3VxeCB2VQsB8ysqxKj3UFzbsiNBc7cfGyvOmKTN13F37o7Wae\/nUBRQOUbcPobQlRTGM28LgrufzpIr63dwM1D9JJQxJujgmvt1i\/UF\/ePHHOBZqyFezxAc\/i\/YxZtSusNyg2JOF1HQruUhVhPNJeBZe59RRB4E5Irbo6EUODQdvuk2Q4gskX3RTrr3Psb1zE4sV5aBuNgFABxltNCN7ipVDlEDvKgAlzhVgBtYK3r93wbhnoQ5jJw6q1Iv93qi63bIMh0LexYwU3BsaP8ZM2GHu\/\/8DuYQjFfruzPWAaZIqRp04EzAqvmEwikjdWF1hOcbE4+awggk8DQIdZxh2i7OiiDAtjF6xhTOgu+QwTJJrHJXi3fJRxqf5Sw7TmiGHIR2X\/s2nSy9id1B1VzQQaPX70p1VeQxUeNjW3OHRR1K3SlmtpW2Ban9OgDRfIfewhhIM2JIyd2M88wQfIDsJz9QPtYEbQwBAbR5lHjAxWLzut9lIvpDTAa96E9xEkMPT4ooFF+W+qd9aI08XOTcX2tuuiBHxCJnHHzWl6KHkL32wd+dlFzJOts84MSHJSQV9Wart4C6008SNlOlybzmf9ALcfEO3m1ZwTCKzWezcWuWLjFDp8D9PLRLmuJvIH37ostmCPq6zdi5KWvLRdPUpRix32kvyB7oyDs7h6K0\/a7RK3x6FjPFnTZEGOF8xQXGlwzmCRQTKbbOyuTLDupPE3f2G7cUnKUhtXUuLyk2EeWZshobNCugw2loEA3d8fSRm6yOCfIriNEbej3GG9vGv2bHJFpb\/9kIfux96LG6CIwVO2oxCXDbveTy0DhVmvYNd8JUHRFVg68a72Av\/Ajq9scH1120StuBSugg+W5yv22EJIjYfMZxc1GFubXLn2QdZcX2y08JNHqkqE82WdBwLRV7aMq1+tsEAsvW\/2Zka0sB4+5G1XyF1a5qphmCtB+DvJevun24bnKeSItwWGmq0ogV41k+6x5hpDkQlSYGYFrk3muNRWdLTCIWo6QosFo0CvUlTqztBMyLG5baFg9IwJT2l\/8US0cDVemJkVcEtIBHBSD+J6Q5DlzAh7TLubjWVQPtMnbkPlesyJ\/Vtu7bjBkPILCQ68OF5KpVbE6c\/m+2GjMpM\/wDjF2WegCUo9BzsO7zS2ej2eqo+82AcN8CiKpAhApg\/QHSLsGrwtdF\/0e4CoDjHaxeLPcw8Qaoo11mDXia3WE4+UpzK3xGUBQKF0CdIS6ZnfnuSdwOezGdJMiDlKC6zC8OZ+mQLBM0uCsN290aEiYt9Cjxy2zRe4h6K2rAMPcRxKVkbLKkoD+tFThDQtnMh6kGW43Ce8PpByGBqYbDsaoNGcnTJV2UGtfg1\/SE0bjE32IT4X972Ki+ETP2DgKtjW7qDctJ5eutt1rxX+1+8h0TvkjpoYXKU5ZLNeyxb2616WLrmqRmF8ZVtnJ7ExpQoEEQ8zZuRilg+RWDLJfqJsgVtR4T60hL+MIN2UwAM7l7f+DETW\/MjiAQrT1yLbhBeXIc+ChgndeGuzJJcczH3CJVRDTgGUMD4CFKwzcRpTxVBjgULYqXnbK\/CRFe5M2kAyPXPvYa+ndPF3\/yGVa836g8EgZ0wgq95VvzD\/gzEQSJJfmFRAfX9s04hxTL1e5eQcT2DzjjwDWZ\/D2v+JThkq0F\/No6gAO8m+GUgiDJU5581GIDG1OlzoxZk9FlcTXd\/ZrcPuYrMvtA2So9yZyWOoanUSC18U\/ntYDla2kjtYZ5lTkMb5hk2ab9uxoWx+6ZhSRW1NU8It9L07513DIS\/MPpI0WzKIoxMOM85QOJt1txjaHBvaJ8hjz0y7fQfR8n1vhPRPtV2pkfRZ5X9NnSbFWL1muEV0UmIu6eLfgtk+kae+grj5w2yFZ7OMovI646S1HLmu\/J212zQ5C9pSJgMNuDD6Hsyiac0pXq6iquPIABBDoth+LRgkQF3KtLgb\/fygdztEYeP3JkmWjxLfkMDCpLAkLl8sRPiRbS0FkudTf01OT3AUMpXrrNV2Lxpqx4+\/PWwtv9sorCsJxZfSkQFty\/wD6rzfVqI+VFX+kHwoMayW\/BSB1OAPJXIdWbPrUMosZ2VlqToOc8sJe4w1lQO2uXfbLJ4BuGMzf0mfogPvSefEcDI9\/zwjmVD9zbCvegOywZURzeZXOcp3ZYY+kwpAGhXetiwlwJFlgzBrwW4juEieTopf8+KpEl3tPD8KSh3Wr8fCCsX\/9WC4ZHgXjiizUOHJGNH9d4\/PEtcNibUzdKpRgPyaa810YcGXz1XzSvDXC1PrBTd74v\/9ckJP3vPqseADRmCQ7zJJ9vpftKIsSfzBV6MNTS5A\/5L6wt8D2TrLxZAJ\/UtsNiU9WHPFjejQoNt2bpt5Yb8J1M9UDzY8IFCtMa5lb2mMgEN+gPdXeRn6FLT4F5Io4nHCdQxnkHE\/+UcDoXuUpuYKSgZEVo\/vC7M8k1ObzubJoo\/JKkPlXHiHps+ez02QsctTk\/xy3jiluUt9abecoD2v0faP1tCsp+zqS8xunxyJzEGun\/TyKI7kUyTVoLLL2WQ46JFLDz94eEA3KvhuWIugPzY6lO\/KGx0bebFgHDwVEsRrrL0u+Uttt8h7dZpde6nO9sDNlFebM1EaquybqIxBXGeofQMQH17ngw0lyNKwcIEmbj5Jz7WKT+tkB71FqENQ57ES20y1xQIZGOlFy2h4eimIjg8nN\/Kzzppgxh5IaBZyif\/SjT\/LM\/0zFFq2Anl3KnhXUyUVD4os5yUzhygL+8WREcTcfMJDcZgJYDqc+sMaZTBWZO0d6QXYwmzp0HMEFwYOQsh\/ByriTofTx4hM72yn4UkMd0PhZzQt\/oEBOn8p8Wsz+le+OEQhDnIPfJ+QfscEudRiMrhbw7c1vAz5Ne\/5ZZBZCcC0HDhvGRiRviT2b\/+kkaZT\/c8+h33D944iJuFlHwtZtEC1EQS1b7KDZ820jGrwNXVhcbmQHp4sb+YoIZ789algqshb00w4jeg+OOrr7NbKIfqP1vKbW\/KuG65SfYTJ1QRh29ktGM6BmRA\/bLaZ+PQ1W6vM8Jn846hfBVcL\/sRhoubjkrX9V93leiIBk\/UJ7jO6MaP+zggicd16khf3HzygmvDAf3d7ko3XNRv0o3wOGDwwEM3USxq7lOCEYCJa22cgrKfxujzQEg2lcLB1N7Gv9qwgVz1CJF95HRMvb1kLVX0eRJFFSFQZJG8d+npm5jLuM\/I5YCTmK9iKZwgJ+QaRDQ1pBsDgF9Iwil1VJ7YHS8xtvaY02W+tVkf5nf6\/MDKvyVytHI8IpLpqV66DPYZcJhgg1MOpuLt2TO4xTC1WkYQJcgFMFoAv5nV+D4bZcEP\/t+GCsOEJe7LDmKICINL75zKS8+gL7riOPUbafWmc3An3IymTiw0Hp\/4z2u0nawryv2nld1Tz7ogEZdBiQQErbPKNBlQVEyvOfICkzqzoMRe8H9OPlH4jscfNRjXJUMelBX+TSmX5peRTJq4TCavuTCPu+S+WnJhaiPXMC4a6wmHuLh5Gm5QIOEGxwjHaVHrfPcsWX\/y9vK+8z3mrYN0nMCc1iHCgEIXlHZCddov3rR8OhkqU70Ft3EfPkg324TZ0pY7z\/AzQ4LXEV1wNcBx8f27uxDCuQWYD2QCdPfLqEM\/9lXUPiSrDMOTNprSKkJzM4RAMfbb9GmfBdIpre74FxdpNVPOYG4NXnnI9oaAsj35sbn6lWg+Mx6KeslHDsgi7QvmeLh70FbXTMYp3U\/dwIxZDmf0QQtwIODwoq2ofY6He4ib1NkXQ6Fv\/YpOt6Qq9eSoH4emwnAPlj00Ua5uBHKsP42o3VI15trqoR2eriGj2F\/kyaJTNwFHs4zMQTRJ3PIIdJ2aWNf2GAQaXKdx\/W5OlO1C18JmQ62qTwuu+JVTyLZB7r3IXycYAzVQBIVSo1KVgI17Yzk2aOL+Q4iQkwRE\/EZFJLoxRx7XpZ065qUDqNgFZo49Cdm\/4WBgMPMZznaBFe52UuZq7z9o8wXvIBiyPSX5t+DWk0r36DWk2L5t9URCDj7vyJkw6Y7D0f9hv\/m0Fg6s0Ft4p64MCOeaD6u9mbRBNCUZ6wVonuqT79pthZsSsdwVxb6X35dS8PNHC4ZxAOM4uGARBLGF4ZQNTPS8D6jy8hh8G2zufSP\/ba4kHrpQidjPUox3hXo3VRePkrO3Xw+d4PVbhgQs\/55\/D4BmAxJxlOkO6ImfYtxclKekaFmFl50OC2C3gtV5gCygOEV8tWGcb6F0GTM7E9nzqoWsmWJQV6Jlw2ZJQ7mg6n7Q62NCwRqQtFiXdUmxcYyltVqxkgpaIHCGTk0Bgup+o8asSIgL9AtJDYD9OFMvH\/7EqE2zxrTVIuIYjjEXmYy5NpTYlN5nCqwSXmSV85BNMLQjQgRimtSOMfz6hJ0y6Wp2xHH66lAHRo\/hVp2eN2nDPQgc5vyR\/L\/8710RV5V7yqts1d\/r7AyRPWuHsjppSLXiUuziGdbLQC+7Ru+hbElSUAC3jacqpzpAlJKW7dbTGjfAaF\/fqYdmAz1y1BU26LCHiIUsIKgvhx2FLVS2psigMzodZsAcD93FYDjfOJQ3YRqDZrK1ZJ+sHeTcOlswYiNzCgCkbt\/FlBCpDYooQcSL6GR0\/eknHgTDCoGlxHNQsEuXe9SD0+jX9rx1zAgeIuMDSG6dH2YEg2WOUlhnEmsZJw\/JsyoZRqOr0H4Zgc64ORuVpcrsM8xZQNTgNWC0OrJkigtcsBDmATgnXosTBalvLOjwBefm8An3Uyn7b060fzAa2FridLrzJywDVB1QmOXoFsHonsxRTJ1WlpbgCTthP+9MZN29fk9DUSLXx3gwERQWBait++ky59tLrLkkWh2T1J1G5WqQ0h+PecwxRLKMFrSAm\/1775o8LpYQlwCGEtv3EiF9qYNpCLRvp8BAtl+zNzEdslO+UgvQcRgrjdm4M9K481BKoNx19E0OOovvO000LAn48lk3cHPdLGAnIwJSYCl35YWyW8MB8skCQyBtFFVzWalL3ZqTD0AfQUIpv0vM\/bWrTUJrY2oh2\/G6OHbiZK\/g6jEw0mVS6YKKODsP8sm6E9AGfegI60yKpxwCM8VoTtQzqEuam5MYdeXvHN8OzGdX4ykyJy4bNAQ7h\/0yPrcFd4TZ6iA60uzJLHoXdXsiRA0cjwrO4YLC+f4gPS3xlvK7Pda2LNJqkDEqdKZPchc4caJlUwU0yFP\/LKK3pjtpl5c6pWiEGWaNdQ54YfnzTt+B9Mn79AHmiYTwCEGQm8TPCHFopW+VG0ANwC6tLPtr+iuPj+zIhry\/JxNf2emFhOS6yR9dNu+VlAHpnbf8sFtLmb3BPpwkkJO7AnJl9tenD3M3sxKKDiHc83iCsmQeAI0dOHAOysx7ByVr8tdeYUQVVu26a5vcO6EUsC6U6O6UMDxMvWeQCu0uiA9JTFIn65l3gT+lHEaoBn6GivtGQnPxTc\/yZd4dFgtBvt9iqtdfA+IB8Zyc7QK+L16sO0pE33aTnSBo8FoHUtIuiR8j3QY7dfIlJLClYGD1+vS4FT5BZ8Jnj+GoVfRGI5qjaY3nwEkzcfMkCWEaRzxF8VtVCQY4AyGskV2ze98MHUJQfW6Pn47MbKFIlQIg0hO07UiKRawqJZkq4sVhqt5y4ZKVd6ZfCKLLBg2qlpUiF3Wv\/AFpPtf\/oO7nLelCUrncOrQIitHjYG\/8qmPMxJLaTmebFmotbC\/nN\/up+ALPDvLm5sc9R1sQ0iUJbUY\/mzhLHO+dgbrNB4u27\/FJagIqgDffzeuoinCqJHyKMVT8oQBq2SD8G7zF1WsRJSHW\/hmZ8oNCYlktbGITK2YJwU5nLPnncGSM3483SdB1SVG85jm147hn1KY\/nvJCJBTAXX2F0k8TTog+QobFHXr6987GLR2Qn16K\/UKi8Yki25E\/qaE7UpAmu8ZNNfzsKduNMpX7HLmJLS9qdmCXoXhQuKWFAm7Y0kF2wQklvWpYL2+B8h6k+XAGqoqAjskVtcSxd3VhQxBJ2nFo\/j6m3U1hH8Q\/RREeVO6qyf8xXNlC0RPxdYYKBIoLB0qbUR8AQJA4lBgOwM+\/x3locvavZCG632dRhXQl3rp4SRguTQpLxlroYsXlgM19siQxVgVjp88Hz3GPWat4\/gm\/lD05IiJaDvjxpBEvU3XdOuIUapWxKWYKyGyp1rwxFBBe3AhP11slOgqSzw4BmQuiOkhRCnmYwAYfeMtwewLpS1lFhBgzD1b6lDMqOhDGuXaDfyUuZtOpEG1R3iTN3f9wHCW4rdbvoW3avdq78+SrPvcQa9at0mF+qh4mPO+EjugAQspkvDGCfNetijFv9is94k3LQJSOnsylPJKkUA2xjFpFEOWc6m6FWiDmcLCCXmP9A\/ZnD1XXAUNvoiD1LpaR6+a9a3twORePscoaY++vfVElcV36BN47swPwe97Bgxw77jXaey8gpufXdpZEaoSVR5UsY2qTFKS61zQAs\/Jm0ZeUveXn\/ta4WYijR6CK+eqPradCkc6+sGNc+615a3W56cwyq9hzgdxbsp780G\/SEr\/nxoul0PtBfA3CiiaZUG9bBC91RR33ovUPDEMmrf4keeb\/QHxhsJE\/3dx17Xc7ebeYXQ76Ie21Qy707YxqO4FGlr+Ae8Zlqnj3mj4rOZ2gdPMd5fp9ve6TqBnWqhY7kskFTkfQSnCK2jGOPyaSPXxiqg96tBy2uZ8qSAMQwgyQXlLzycd5BmpGOZ8TIw8PMdL9G\/cO2YOGE4i1tZpdYdyvBZjQYg9kgWzewUkJWeg9nshGuDTWTQtok+J5nGyUaBUM2ujuZTsMQTVzNhe+ZC7tZzFp5kpeSTYHXx9pJjWJiIR3xbcDg5LNPfe52Zf9ooemxqBwEi+EHoL3sMxrssb8u6GwYMkmwCsg6LbntqZWfRJ+OKnlFjIMk\/atQwYfz1JuApweE9gBulRXAod7axKBB3975zaTcQl4Xz5YMWo1J7wErimMWUIZU\/fo8bUhzZOxHZJIUNLGVgPq0TqoCdHaLPF\/NjH1s+YYeI7O2e9Y1UP7Qfj0YzorQA9W9jKkQrTCMizB9RBMcnZcw5nOKYm9AaapK3dG9ncANeZmoGo6ACzLTeyJ9iuklbt5ILpU1g7bs9zdLLnhjHW4xwqvvckQiJqwvnQTOlIt7Aa+QaJ7mSXr2pMLXH0s9wLYfIuoDW3n7bpigCx8yDDWOvZPO2ignvm4gXVI0bJSOt1F\/8FlwEwwnTp0kyQD7jVdMBoviCTpg4EWE9erUocB2JpAKdNk5Sa8mZ7dd7JBoomjqcyLqCxF\/7J\/0kYvYzDyOvG7oQQOL\/YARJJH4QBEENNi8\/345Gt2PP9IXF3QKhiFmwQZqyKfTJgYvK\/aYKd1zrLEpQtBHjqwsiNg6oxzvyEDiaYyFScBZWRgeubCXlPj47sws1kqP3neVQ8n9BUd4YUHhNUdGbbikVN3fw5bniP1ssZ1gM0JBxcIj3TFl3mYhAkXEeUni7etOVuiGW8ZWafe4edM\/frzZEro7dX8CTRqXPQ3asiHhSHGG\/QkCKdDHUP3xCpTz\/ciQ2T3Vj8W70bcfkCXniV8LM73r+Y5WFa9oeiTm227+STd02yPekk+4pSPtk\/3VnaP50L+fTie0iXW01hM6bE6Yu3Yx6qWPqOlNM\/IG9dlKXwZxJ9wDnf9WAi4JPfngaQ8mXDUj5B4yMW4j1gvXn15rl1eaeo7DYlJsSX3WQmHvTgLd0KWvwSq5XMj1TlU2+vCL0q+lrEgbSim7zHNmwbYcFjzwqjg3nBXbGxCnwdvelNT5OK4qzIp7QukJg2R7zFvvLgY+cLy9uzgiJxGkPEPkCq0I8w37CBYo80GaRYRbZ7GKt0Csh6jNZngrTj6UrzEwbolJYEKso53JG9B62Akt0WzyeRIcb+OvWgqrbBwfkq8PH\/e6cQ7D8k83QhNC6lsAKTCIxcZGzjsMHnnWmrcf0P6j05xhPqWl1WrEDtXz6n160NPYn0wIaSlV2RwmNNf06IFJX3hLZ9hfDvtnCEcBS0J455Sd2BlU\/0JsTN\/Ji+xupn9UP\/\/Z1uT0o4uK7yjInD3MVdoiDv8p0gLYRzwifg0mkCEJ6YqzGibaKZvNwGdJih4oFnBKkcRdwQyJr8wNcyK1HcV7XPE9fMfiYGreUQGbpOAokuyyt0W8FJ0ZWBlUD5wy9lJJiGZwOoWHbsNoUj+diaE=","iv":"e1c6798079888b2883ad62c24e6a0edd","s":"72bdac572b34b811"}
Share your thoughts. Click here