Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"4838482ec2228dab13e06c0664814ad4","s":"6757d9ebca53c0c8"}