Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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