Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
{"ct":"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","iv":"06e61c94aba019f7a179f24a3723fa31","s":"7855289711d25b4f"}