Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"172eb07cfede443e3cfcd1371d7ed933","s":"3c01825409c7166b"}