Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"199fe5c11252b625ca3e762508f3a6f5","s":"858277f0b002a3b8"}