Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
{"ct":"fc4iCgrAzVHd1P8xNyzWf+23KOvvHbLwhpdRLLp\/KBD06ywxwhIyzzpXndwWcU9fZtqtXFbGb3qu2NhTxQCqJYpQo63H2UJJO+iKlgGA6wnfRTUZkeue7xQIqDtri8\/cwPr3m+pIKRaHoD8HpwTVoMVW801di17CjlrLZXpaTQGTf+cq2Xine9bA+Rpl+DCJgvBr3bT4jGoqUqpRxKblaGvNflQ6l9+w4DvAeqMOv0TyI58N386SVxN4rLphJZ9rLSKyfN983tyewjMYXHAoyU13u2Iyv7wDJUgSNELHYfUA1fPE\/NiWDweB5gFNJv0eBy8+Aru+DfAGP2TLmufuN2E8+J5UlRIyQhgK6StCeUysmn+s8j3VzHdZwSUWZZDrbFTQObtqWAg1EgcpYZl7PhjQ7t0YB3QVIvGMQMe9ffAokiXCyfxCGXYDLJb7FKJ1DNaqL\/gxbDYeYh+3Nq6MiYHEBv\/BeOtqp98dqMNxheS26Atwez4r9prAEMmrw9+EbxBMUt\/\/COqjzB\/+ubnUtLgNiX3qG49gv\/sdofgBi9X\/OopqarCL2zehjD76E1j7oH3Ec2NQS+dNXz+r61MdWJM1HsUpcOu7xCKD9IFkRGzcZSqK2VPYN1979SawhTWUgw1iMEI\/8XF2mfgRgxMldUhGapSASzNo7HsPvSkcETkhIpiAazKyLZyIlYmmIzTK9eu2\/lhGxtpsPn+k5DKcYxZSI0m8jcHrm8e1RC93hjRBVJGN6pICJa7bhejr8MlsVSZO6OIMXyW0fwnX\/fiEzqfMK94bW+qQAIJGG60FPRAyxU1CJkp4wLBlPbjVP3tm05HalvXsM+AjQR+VoQsoLTiUdbrqmrfK5gSvhrxm4SdnWGdVztaYY+6Lk7xUIsgfcfZFpfpuMb9HARTrNmMzTNOcdJ5NjaPGHf04Ss\/Ux9KFZ8Y2zjnpk0HVqnas+PktgQUBJhA1VRwGZoVu7rLz2hi6uHhBvt2U4aZfaJekN00JjdIBRTfTL3eAFCDW1KpEcTvskr1t6zZNCmA3GJITLWBEM7qDG6dsEp8gvhuKdV6sonKiqYVZ38OjiU6J1cT4CslOa6LvcpbSIDnIGLAVouJA+xEfgs03UW\/GA7reXs0X0gdpC+DyjRb9pGyIibWswyzAIFABtmIsL2qBov9Muu\/NB9Fc+aSBDkTJImK+Y7JkLn8Hn8HGmfn37P\/3JKkxkN76NNYh8I6BIpqZ6BrTRBnYUBZncqbj3um7Jk+L9aUgjBhM4BdxyQ2zHdTR8HuvKmA7R3tyzxSeJffg752VZPhDT782oOvapwdAZ2hEGSAOX9Xm\/ce+Ch9C2jQ4AYly9ycanyqYV7aZ1hmtvVKYo11G50LiTeyfmU\/I+NPjxXq1wQtrdN57s59nZJPPD2vz5gGbnQYKkFlRjzZ2\/JZlYf897SuZpzlrX6XPhgApGi+ibXJlNoKKbfhWDA5CoP9c16I6e+VR3hZ9Oy7Eacnb3SrEkrv9vyj\/MiFcGNwp4mPE9\/TA6aC4NzU51OlZE7EbvGdstT4LeS\/+n1Gxxz3Lp4At0NKMJL8YSO7YiosTYuxKihJHMFbSMwjMXuyDdpxoGb8ymk8SQMS\/xe33epM8EH6WU\/44GL7OKVYUhUNhqsrT8X7piI0UE\/6Q4dKUrYISu6vs5tEaF1CkhkfbzcIoYu\/epcJr18fWlf9fuh+7BJN67ziU5oSTC2m6wncRdyjVUfwA7sz7QahlnCYvbRNAsAD+FGgo\/GwIq1EQf1Fc5x3qaFFzjxmd\/GIeiMNCPM9b5ZG8zPlLumAeuqp01su\/TNuE6Z0DHgL+eM\/S2Vh5nD4WbIOV6QFBcTfzGqACn7HykSWbLumvJ0L\/pJINtR0HJ6x8GdZ1ub4b8yAP\/YnJLfqYzWVK8iRY69rUFN2SIn35A4Muk1SkkvFdNq1M6K2XipxLPZNpxGLtlF+VmeaXJR+xQqksYFtCvjFySG\/TFV29etke5NT9oyjUFNkXjRuypR6jj8Q7l4Z22UaVtgBu7pili1Lf2v0qvOu7BqdWLPfcQtA0jj\/nJPIKKhQ9YiXpWVZ+xbe6+stQCOplHAGnKmvtHmVgrUwyJno1LUkJ1glt\/E1Ye2u+uNT2wCJPta5gyvsphSpcyZuM76\/iHBkS7Cjgro6XdnsHhKSLZ14Xm10bBP7dDyGzu+nxQ\/nU0L5zc0fiwGBn8SCY8mLoMVIabnbIgV5lOCka6HLc3SfoIcIy06W\/QzPmoMuVQQOry57NQN3zOAu5TpydyPIUTP13vD+Mf9rx3krHCWxpK+H0wahBgN83AmGNQJeXr+tEw5Z6qleLuD4++7Q1lvip5RrGD97tzxL9UwpdUc+Zg\/GIrVisOFIrliMhirtF1nW0TDnm9A0rFNaceMeF6IE7rp4atppHWefpVTEbFtSQZKnb7G8e6i8O4qBy05IBpBT9482EVhy\/W2\/EuYZF1guqZquhpiYRZoRFy\/1YPd0PuE2FNkh7wlal61fd4+3TH4AJwwrUTNo9ZgN+GFPXtNRpad+ZPYqKtT5jDaLybX72PzxHOS1ovDnhGoDj8CZJ9z\/2fLUlhhyFP7kofjGWmrM2xa5LHxi3kCGphrXMMmRW7ROvcR2cWSHB5PV6HqRJoAvFGNN3mPV4fxLQ7jXJfz5ETzfKhe1FmZ26r+SRzB7N9l8KOrpaO3QqkfImEQbSOtK004b8jOzzX7sHXBxXb4iJZlnr7bmnBoZjPdP6rvSPBNLgi0gRvgZ+km2\/Mn4dzDxDxrPsQPtgCqnMQ61pePD0gN\/yVzWHR9zjMPKRLiOZK\/7+tJrFDJvFI5wpwrZJZKgQMoRj6V1MDO+oS241tzGyS+K5OGkT\/JXbplcDK4KDFQHwzX8\/54akeyzjm8txhJtUURjfgRd6srBpDHgnpfKR7opewU8oItaog1wcwou079VLzYH+ymlkBG+7dKuexxXdw5Gav3e5fuB0x26\/ML2h6qT\/vWokjNTcaBWA3iGU81t2YKSjpUxm4GJrYM20zWxXX6feia6HgCsfIDg55ekpWSgKXmMMDAF+6tjYdepaQtGqR3pH6CKy7Uh87E01FXmVQsJaFzsn4JuK1dQdWWDYtV8uNuHECOQntbvJE8LUKQ2OXt2MWV3mufJTW6lmbJJkTqzbSB+bg+rGShi\/nvw6eK7Rk0t2vshcw7p+R\/5QepzODpFNWX14m6k60yZrhGnQGEngtKB6SO0FnLh9luoCqKq632juZb9ZTbnhpDSI08OfzTGt8FTABX7SBglEYL5OyepJddx8V3t2IxKzNj0vjnJgCxodZ0pimnLKJymK1PzhHwALFfdLN0j+XUz56YOimHPnGNFx4EDphQYSc9XerGXsbAcBPR5SMXVY6GgkDThR5pWoSV\/AApXk8C5jlCXass0y1UAlzlr\/pQsWlS+2pyzxx1Yp+Wl3B8HKKzvEqdGdG0FekvdpNfjU1lqx+ZN3fNCc0RlZy1w8Z01QJwbiOgTyfIwb59P8aq15H6A7O7VT6jJFMUPl\/aBqhxXQD4QHT5o+xU6aEQBSNE1lCRCKN0XML0c+aoEh5k1lDspzejuj1ahfqmrV980+Ei6nx6YuZR+kAxFtlrL5e7SEQf\/qIebDjzitp2Dzxr9bp8giQ9BAD2l\/qXlXyXyctVLAmeB1hWnH9omFZWndSCYL7bikiB0ODjiBrsz2YNr55xUgl1betNvV7zPi+oN9ZIVZ+ZF\/kumn5OtUhnop\/HjLwG+iyDTUi9jDJQt6MXUAZ31dS726Zgw+BT4N011YFhfdXkhFw1BTEpBZkAB6LksXrK8cO9I3gYuWj\/hlT+9M226nvyT16OARpzCfeOjo0MTaTlb5asSF\/nox+Gu8mzPO5MNbPahCGYu\/xWVawzX8\/C9j+CxLKuzHo9UwY9OkycqUxhE\/fWLvwPvfxYhgKNpH5\/1k1DNhMBYzcxyWn6l1IPGWhHm+DYuNiRHnII8TkDtziN1kVBMKZwH0csn88Q9shBQGGPElpOA\/04ZsQY5CtMX+Oh\/ub12qHdou+58ReUV3i9V+NUH62olIhhcqQDllN1d2AsyAYbEtUiUfplV9ONcc1sDjpFeowEPld\/+UjNJS0fHVzpDIVtVqzNpI5t6BtyJm25CWYc6AOlYvsSxD4AIOoLaC9CC\/Hpo4Z86D3MEuC8RhDWKbzZ+Bb9Odw7SY70+hjwSaAktN9hlZqQ9c4z3jBLE3q1IodV9Hl\/kxh45rkhOHGQug7k4rr+7RtbL5M5Z+B+JqlFTDqggH3szVS8hQ2UMb+Ao7cQddW3c3Paq3K6NVCSJdmayjQgDyXhwbPSIDgjtpky2+mEZB5C6DTk9A5oPw\/bKUD8RwE95RNTIG646D6u6emZD8ymL4txBzfuSHBSDd2EVZ6AkclmPfRqEyutT0Go3bIE0y\/PEJpmDUUO36oEi0RS06CR1\/HxIPUBfcEHhr\/s1qqfYcFKJcx0Cp6P8UP8EwSgp9JJqp9RYNK8tvJ\/opsjHP6ajvKML0d3XH5FVwyr+c8CTGzbDbOIwBDTTRkrqjT1w\/a33vU2YMJwgqz5UZuLbSCLLtAq8CZjEQW4BqEYlEzGg5of\/m7U4LLCwuQyRrXryoAH88VQsU4tWr+OoGRENO6oOR6okHM9mNJtQg3YPfB8vhSdAzFqhnHDpzyO6QJfRJlkTNZ77KjOoKct490DLFaAtnaOqLlXD6dCP1LIMBJe50ApQTL1z9kLky+gAg9NfWJR7y7OA\/OJp3RygrUZeikQQZ4REb7IuvxYloEAmqmmFvueWDm64bzdWMUUV5M58H+gLi0XbIdzSELlB+3cYF7KjuGnmWEBeb8p1PmqqDypdTcVaYXwhL\/qT76BJ831Lh5VP89vCy+aPK2lSkP5k1IXoP2u6snNX8iRWL7\/GEjKvG3eSJ1DudHL3kQ5o2VUdi1yh4Aa7KHzQxSn8RPktxpGxufWqo95WyT\/z0TGX5WUCTbmHdXgntFR9Lmni7ZYxcui1pQ9mja0sSWBo12V67R3rj1e\/RDixdJQmryTG\/ISQGjD6D2\/9DOMtjpyR2++BtCt655qjLpc91DC5GxUq28ZRbSLRudfsF5y95IyAJ6uJjQFWw\/5A1gZpQf980PCIQD7rkdf\/XEvKypVUXvFeIW38uvb6yyvpp7uuy1XZIdFFsmZydia+KKbjX+zfehGH+aHSmzOUpwGZF1LD2gQ8k08aLxIH7ascjxBCpeEJ4firi1VpQRLzFx+SqLUy+Di4yAGsAHF8fxP0feraCU+EcvmSzQOEjhZCZjDK8Ig2dSJvhLUOynbIpa9Ggkz\/ff5BE6IaA8SwK13if71XraRnR7ABrXZOYhiSJk\/FB3zpdcJH40F9KnDsk0mllp6dT0tnj2siwgHxOPhJpC52FSK9boQKR2uXyMLxqWBxodgFZR1SLgFcVAmNTYTxOfLp89+bzmfmnmZISu8w+6Ke8o9HeIFf8+9rgEooT5juZsRvmATx4T6zXCZJzviczK6xE+14\/CSiWi5LDZi6gxI7IC94VKSMMahQfAvLlnuMQ2Ha3psw5eLqvF\/0EmfvIWBhyTiIYZyMlqxKbNUJ6RIlioKaTZbtwTquy+tHuTS7ITliMPf3AI4kGIgUTNis9d4XoBOq6VvJNfodV5cCUFqOivM4cgo4CSkEdkTNm8QKDTe1Mmn5l0Oo48D8t95+hQQGZEFXINW+kvhEnJ9eM+NEqOnEABONmwebM3Y1EA2Orucc43cD81bPwiJ7t09\/S86v9QbjfaJywfwHBP01iCz1a1PtHI+Vo16dIFtwFrtAkNObinc93ru22y\/EJKcageklwNjbtqc6NCQCIJYHZX8rDTeGyFMIs5Uv5t9S7HeIVVwr6nps5lVTTU\/\/Icenk29H8smfNYt9YILZIenGVQXAGvbeOPslG9m0YR3ZBFm6KDrsNzYm205pSMOlWXVIq\/AR9dSi4L7iSF08auBORmuBXm\/Vv\/R7ZfFuwWKqGeKxWjiij5w0GeL358G6gcxwF\/+6ICE9qRhjvvgVBemyFfhuHOlN1zTkwJQhvOUvtqNHQ+hiPsotafl7ukRls\/SVHywlDg9q2qZfPKBhcLsyz+T8XcspsWP41VHHxxx2zUFnnmONPg7jIwiZr3O\/Z+aYEQf5suVR5k2aXE5YiTwU+6Drtzru2N8hOBd0JjkY4A5gLdvoV5x2ahdjn0muPtGiInEQgwjWMHZZOIk2Yo0WbuO76ECst9DVYG\/cfLd42kvDug45F2GNK4BEho2RvJT43k1UuWbz58CbNC2DCdKBDe5r9mGs0pOZNO7l5n7awQoHB54AnTdAoUZNFYyMg+Rs477SW1Z0bSzQjvVHITJuICk\/KYHEl+1BW5KgZ1wbDeNuYubY2kWCaWmxLgby7HeIMBtkCJfDfRQrdP38yGuF7b5Q4l68rs\/irUruUV83UZPv\/BwmbR5aagCj5QL6stbhN9fFK3+RXUhLeTE9S8yF5W7Ym9gleQqXyWtyNM3JHzxse+OXjWcQEJWNumDRp0YexMq0stepbdr7AR4tSahdsK1bbsSk9UYvLQAuZ0uA\/WIzhRIykkxd2RsmdIv47Dfxh1cdVB7lcNAS4RKY4dv4Bn43qqNNzaqCGFj04uI\/+\/0G78cOlsLRP4uL9JS3iSh2tf8v+1UTDgi2BcXkn0A5EE6LRgk7f+vrK+gbJa8sUjuQL8O\/1jo7nT8K+lxiphO3HQb\/rH0TWXHGzcOi79Cbt8MN4VxW9FTY7eMUwVdrffes4Ot6F2LBj0LYFnPqvrlVOeMaAO0DAfExHklvscHTQcRxt\/Uu1O3Btd3We\/AyBwZQfZ7CrW9aKk5B7U+xnBNcRwf5nLBwzXJaJupJKPS996xVCf5To36qIA\/tabMc79Uz6wJV9e8b7IdaYOvX1SVkSw4T3GqDm1FMFPSqMaIxvNhrNE\/9878vzxj5w9lExQFKA9p2JxRTGOi\/zZ4Qd+Ypfd\/YdcXYyBBKdaxRzs9kL9PsdCpPry+Us+iZCPkHN+Iszr\/jLNWwcm784MJfqWOuu79mLVRYj8NLPRLG+j1K3tHl68Rp6ii6Ivz5RGGVe1AKBRDyilUOjzygIbOYIUpejVA1XzOXb96IE+pNMOHl7sbJrQ4umXbQf6re0O9AGjtyYURP3V2uz+EhvSHOGpw3\/UQcQCB0NLnovszqftH\/HcEPSr6UnJlUIkv\/jcpqPDFHIkzY+iPkDRcETN83GIQACG7xaFejUXn1xpWo+6L1y9sHeKyMpj939IGX2mslczReYui1oVM1UXbSMIo4DA03Xl\/c+cwg+mL1ZBh09dZqEqBhqMJy2eTecowLSVjScWK91xKBKooQWRqpRpWPp9bL0WZ\/2TazzmGMZqdRk6BEwVvxurPj7Yefr93U6RKvqKMYudCB9zi25a7pa\/iuA46qzQrJDI5K6Jskck2Wlb8MRhSb2JwA02sNjjICY9BIDMxnRWnp\/fGKvoJd6JersFoG9k6qj2xlvCDkbvG+WtnqvPppYLAVFvvBof+pO2FC4DKh229j198mNGn30K7vRW0yM6DTlKDhj4vVA9aUdSyZbY\/jogHJUgLHZ29+p1ujjSs3tK1E4rPiVglOCmPbGUlrFan\/5LBgbnk1JoqKiMOEFpIl4cN\/H4QR0oEWUqqTDFDODUVsXpDZ+nsCVgSGmOZNIkKWqR+0vpzD0h9oddSPA4ZbkaVd+IlY9szqfE9v7enw4nM2AoDfUL3f2ej8nZsesPrkCi0jymbE1VY0AX2kKkr7CjY6xO1vsgOmqo2rNW8rfsPfwNIFIdluYA3Wm4MpZhq8GOvXghd6aqJmls+e1RNnbDxxHdLD3hlT6iDlWx2cWTkr8b+MRCTxcRTvT7pBfspB8ymp0Va1i4OGG4nBKpyO11OqJvOqBBQYdYMQLNe0kUSf4eH9ff9yQNCaaRMiqleY\/ZFXE6P1bT+TZrzoHEG+\/wK8YHEO05zrkmV7o8bWcSPQ6Uhf8h\/Yx17hzbkWoCHcXl2HDuHVefvz089g+MVuPjhYe7RU1x0gtEkcG33yRbZjo+VaPZPfuyXLTwW6ltuuOs8E33lB6BJRhsYTIXFMx9SsgYd0wARmtkzGgQ+lGCiM7R+aVGynpl3Z4eBJhDyWmtQThXHiNthjnmFHjkV7Lfj7y2lWIlj+6hllsiALC6+UgH2B29SsOajcydhwQmLZOwwUJuUzJoKHY9aod9TcOmmtPmjABzdvyEG1ORFYfgEWRdp7JwZIPhM+pvlzhMrj+MErybY9qjaf0RpU09DztB28hNQPQsrVK4wAncHIpQNdbsCnDIR1R1BkK2vu5iZBP7I6\/tbtr3VQpE3Lk98c45rlwZbzxLnhTmB\/NT9ODUqMunnunO7rVr7HoKbiGWop\/5L\/n47mB7hoViZKO20Quo9lZ3GbtBuCTr+dOOUTHBXcy6HC8F\/ltPO2+3+LWSX4FWhlnKf\/F2vJsKVskNVSpPFE62cBGmXU8nYaVsm9Z4HTl7nPYlN5fLqWIf3quIuTH9wMnlf8Ahkps\/Nry1\/uSTR5rVZhl9evsds0lYYNtZvRTKzUvjig+21aWRqGBeEDgLqYfjY7GpoJ6nPUtNeoRcpBkmBkzbFCS4+7Vz4fW2fIPpKBWWN+hNfysuU5b+0k\/u\/D4sMR9L5fQMfWp45qysNvtvsWdNA9SBnaV9PvOteG9Z+QpE0EIGCuRHDdvT9\/7rYgjoG0MiLblOcthtaTXOvGnjVdXfTGe0UjD8e3QrZ3VGTy0IIyPwL2dtuPluHz9Lwz6E3tCFsYnigZio2ohqvXgyHW6rN1ApfVorOxXQe\/eRGqrq4mj9ra5zED8IaQDu367KtVPWBQTLltGNLwcLo+IkZKZyDFnQOama46\/lq+wQw19nPR+kZyb6RIN0cavW4YhtqcbfHfJpVO4HudsUzxzJPO3+T2ZJXDiRZaJCH2dk2eaUkIGDJYxAUK5Da7H3XpHPCyI\/VyvgB6EFzFGadEo1UELHkSW7l8r0Mg0942ICKF+us9kMnNLZtAjdmmgydnJ5x9gthG23Szm6DU36CAYwqE9IqML1MtR4IWwtdw4R2hgN+5RYH6VkpT0sTrJkDYvOu5axy791tcXrWSotFON3OQbT8VZDs2qTIaB4oM7IjSwIvFnoiuDuCvAiIKPEg4G3l8WeliBCkK5Dw8URNc8EsUVIhB+4kHtElOKfB+Wvjx0rVrYbVMUsQvb\/jKWAMdV4rgXWvuF3ZBS8QtE9sZufMsxVOMm6ps6uaELgdShp\/uW9k9CBlIDGulILsJQt4PkssESc1qOiQUjXQXMCmq2QoZmnlZgif4BB7AcHk0dhFglmIO6W6W3oQTdPtZN30d6JjdxUUDlvh711Gmrme66KpDg\/w49qv9GAm2pSrFl5wKJoPqMG3vN8Nl1DyReypDtfVJ2aQfxedsGZEd1KEtzSWG7Lr\/1of+PQV7avK2X3II497Y323hE+lJo23YY4wwlZTNyK46jm05utvM8xCnINWxiZiohyd0eUjx4KZan5J6T\/GCBPEcja68HT7dNs5vgL1FIWjv9I1jMVk2tkLxZ6PYiH69q7inSQJBWReIFqRKlgIvt7kM01\/tJlkKP4Y\/D5N5PKmq9D40b4DjzZA2K6bgEQyKaiTiMBzK\/0Kld\/nTjq\/WAX1xegkSLYPMY1AMrK0xGtM2eXDKHTOM16+b0vuJH+IHnpDXSiFt1ss\/04aFpAdhT0tQjHtL4EebP61ImUJjx3VEuOJgXH0IHtij3aehllJ\/OP3WH5lbeO6+UmIIpqLpifl\/k8T6RQa3nfux+aXIyc+IwRd4DFUFb3SPq0DX1omIpjWs\/HeioEpQqtgT8bVOnPWZg+\/5LX35+CkUYJYqOCE2RurJom2SlG3KeHamNlPLyrxUuXqp2GS4=","iv":"e66eab926f73a321c9d16e04fecbc456","s":"561095d282855264"}