News

Four Seasons Hotels & Resorts is using a Facebook advertisement to offer a hotel credit to those who book two or more nights at its Las Vegas property.

Orient-Express is bolstering customer service in its United States and Mexico properties through the employment of enterprise mobile applications that cut down on sales and catering management.

French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.

French fashion label Louis Vuitton is going back to its roots by developing an iPad application around what first made it famous: luggage and trunks that span back to the brand’s creation.

Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.

Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.

InterContinental Hong Kong is jumping on a culinary trend bandwagon by hosting its first Sake and Umami dinner in Asia later this month.

Luxury advertisers such as Ralph Lauren, Burberry, Gucci, Christian Dior and Oscar de la Renta are pushing branded fragrances in the May issue of Condé Nast’s Vogue, most likely to appeal to aspirational consumers.

Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear collection.

Fairmont Hotels & Resorts is partnering with Chase Card Services to introduce the Fairmont Visa Signature Card that offers cardholders exclusive perks and rewards while traveling and staying at branded properties.