News


Going beyond showroom displays at auto shows

April 22, 2014

Although luxury automakers receive immense traffic at auto shows, there are certain tactics that can meaningfully increase engagement.

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Chopard emphasizes sustainability pledge via email blast, Tumblr

April 22, 2014

Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.

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Versace eases into user-generated content with separate photo hub

April 22, 2014

Italian fashion label Versace is hoping to drive in-store traffic with a new club designed around its studded sunglass line.

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Ritz-Carlton demystifies customer culture for aspiring companies

April 22, 2014

The Ritz-Carlton is touting its hospitality credentials with a leadership center that promises to help organizations improve their employee culture.

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Guerlain maintains interest for fragrance with on-site reward system

April 22, 2014

French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.

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Cartier, Hermès inspire vacation lifestyle in Architectural Digest’s May edition

April 22, 2014

Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.

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Zegna places emphasis on footwear in new styling series

April 21, 2014

Italian menswear label Ermenegildo Zegna is pointing to a shoes-first dressing philosophy with a new ongoing styling feature.

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Holiday spending expectations exceeded by 24pc: report

April 21, 2014

Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.

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Condé Nast creates momentum for Born Free Africa charity via print ads

April 21, 2014

Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa.

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Stuart Weitzman fosters enhanced customer service with interactive quiz

April 21, 2014

Footwear label Stuart Weitzman is giving its consumers digital personal attention through a shoppable quiz on its ecommerce site.

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