News


Fortnum & Mason touts British heritage with BAFTA tea blend

January 26, 2015

British department store Fortnum & Mason is celebrating the nominees of the 2015 EE British Academy Film Awards Feb. 8 with an exclusive tea blend.

Share on FacebookShare on LinkedInShare on Twitter

Rolls-Royce ignites manufacturing in students’ minds via school visit

January 26, 2015

Automaker Rolls-Royce lent its support to the British government’s “See Inside Manufacturing” initiative by visiting a class of first year students in its home country.

Share on FacebookShare on LinkedInShare on Twitter

Bulgari shows off hotel amenities, quality of stay in social video

January 26, 2015

Italian jeweler Bulgari has captured the day in the life of guests at its London hotel in a social video shared with the property’s followers.

Share on FacebookShare on LinkedInShare on Twitter

Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

Share on FacebookShare on LinkedInShare on Twitter

Watchmakers flaunt virtuosity, classicism at SIHH 2015 via social media

January 26, 2015

For the 25th annual Salon International de la Haute Horlogerie, 16 of the world’s top watchmakers convened in Geneva Jan. 19-23 to unveil their most creative and avant-garde timepieces amid those who share a passion for horology.

Share on FacebookShare on LinkedInShare on Twitter

82pc consumers think online advertisers obtain too much personal information: report

January 26, 2015

Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.

Share on FacebookShare on LinkedInShare on Twitter

Berluti targets youth with new Tumblr

January 26, 2015

French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic.

Share on FacebookShare on LinkedInShare on Twitter

La Prairie creates shoppable moments through content

January 26, 2015

Swiss skincare maker La Prairie is assisting in the consumer journey with the introduction of a Collection Discovery Tool.

Share on FacebookShare on LinkedInShare on Twitter

Ralph Lauren validates eyewear craftsmanship in social video

January 26, 2015

U.S. fashion label Ralph Lauren is using a social video to highlight that all of its products, even those produced by a licensee, are held up to the same standard of quality.

Share on FacebookShare on LinkedInShare on Twitter

New York Times scans city neighborhoods for real estate insights

January 26, 2015

The New York Times is delving into neighborhoods with its “Block by Block” video series featuring locals from different areas within New York.

Share on FacebookShare on LinkedInShare on Twitter