News


Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

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How marketers can leverage revamped iOS notification widget

December 19, 2014

As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.

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Magellan Jets offers limited-time discount for holidays

December 18, 2014

Private aviation provider Magellan Jets is presenting an exclusive offer for the holiday season with a discounted gift card.

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Porsche reaches aspirational drivers with magic mirror

December 18, 2014

German automaker Porsche is letting consumers live their dreams with a magic mirror that transforms every vehicle into the 2015 Porsche Macan.

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Anya Hindmarch and La Mer craft leather vanity

December 18, 2014

British handbag label Anya Hindmarch has created a one-of-a-kind leather vanity for La Mer’s The Concentrate to be kept.

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Mandarin Oriental and Dior partner for guest package

December 18, 2014

The Landmark Mandarin Oriental, Hong Kong is teaming with Dior to offer guests a package for the holiday season.

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Harrods entertains consumers at annual sale

December 18, 2014

British department store Harrods is welcoming consumers in-store for its annual winter sale Dec. 26.

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Bergdorf Goodman uses fashion influencers for holiday gift tips

December 18, 2014

Department store Bergdorf Goodman is presenting its consumers with gift ideas through a social initiative that highlights suggestions and tips from 25 different individuals in the fashion industry.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 18, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Robb Report’s purchase by Rockbridge to spur editorial growth

December 18, 2014

After months of negotiations, luxury lifestyle magazine Robb Report has been sold to a private equity firm for an undisclosed sum.

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