Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.
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Luxury lifestyle and financial advertisers are eyeing high-net-worth consumers through the second issue of The Wall Street Journal’s new wealth management magazine.
Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.
Downtown Manhattan’s Four Seasons Hotel and Private Residences, set to open in 2016 in Tribeca, will help the brand reach trendy prospects in an area with less competition.
Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.
London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.
Christian Dior, Chanel, Harry Winston, Van Cleef & Arpels and other luxury jewelry advertisers are dominating Condé Nast-owned Tatler’s royal baby collector’s edition.
Fueled by current consumption habits and key global markets, luxury goods revenues could grow as much as 50 percent faster than the global gross domestic product, according to a new report from Bain & Co.
French conglomerate LVMH Moët Hennessy Louis Vuitton is gaining exposure among attendees at the Cannes Film Festival by funding the digitalization and restoration of “The Umbrellas of Cherbourg.”