Although luxury automakers receive immense traffic at auto shows, there are certain tactics that can meaningfully increase engagement.
- Events / Causes
- Out of home
Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.
Italian fashion label Versace is hoping to drive in-store traffic with a new club designed around its studded sunglass line.
The Ritz-Carlton is touting its hospitality credentials with a leadership center that promises to help organizations improve their employee culture.
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.
Italian menswear label Ermenegildo Zegna is pointing to a shoes-first dressing philosophy with a new ongoing styling feature.
Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.
Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa.
Footwear label Stuart Weitzman is giving its consumers digital personal attention through a shoppable quiz on its ecommerce site.