News


Saks drives store traffic with geo-targeted mobile ad

May 21, 2013

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.


Vacheron Constantin, NetJets eye high-net-worth readers of WSJ. Money

May 21, 2013

Luxury lifestyle and financial advertisers are eyeing high-net-worth consumers through the second issue of The Wall Street Journal’s new wealth management magazine.

High-earning business owners buy luxury more often than non-business owners: report

May 20, 2013

Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.

Four Seasons downtown New York hotel, residences to attract trendy crowd

May 20, 2013

Downtown Manhattan’s Four Seasons Hotel and Private Residences, set to open in 2016 in Tribeca, will help the brand reach trendy prospects in an area with less competition.

La Mer encourages mcommerce via The Cut banner ads

May 20, 2013

Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

Harrods links in-store, digital spirits marketing with speakeasy campaign

May 20, 2013

London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.

Dior, Chanel dominate ad pages in royal baby-themed Tatler

May 20, 2013

Christian Dior, Chanel, Harry Winston, Van Cleef & Arpels and other luxury jewelry advertisers are dominating Condé Nast-owned Tatler’s royal baby collector’s edition.

Luxury goods revenues to grow 50pc faster than global GDP: Bain

May 17, 2013

Fueled by current consumption habits and key global markets, luxury goods revenues could grow as much as 50 percent faster than the global gross domestic product, according to a new report from Bain & Co.

LVMH boosts corporate awareness with film restoration funding

May 17, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is gaining exposure among attendees at the Cannes Film Festival by funding the digitalization and restoration of “The Umbrellas of Cherbourg.”