News


Saks promotes range of footwear with varied Vogue mobile effort

April 16, 2014

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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La Martina heightens pursuit of counterfeits

April 16, 2014

La Martina, official supplier of the Federation of International Polo, has ramped up efforts to combat digital counterfeit sources.

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Baume & Mercier reinforces joyful side in Peter Lindbergh campaign

April 16, 2014

Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.

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Fabergé hosts Harrods takeover to share heritage

April 15, 2014

Russian jeweler Fabergé is raising awareness of its heritage with an Easter-themed takeover of British department store Harrods.

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Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Longchamp celebrates handbag anniversary with expanded customization

April 15, 2014

French handbag label Longchamp is commemorating the twentieth anniversary of its iconic Le Pliage handbag by opening up its bag customization options.

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Pucci encourages scarf selfies with camera app

April 15, 2014

Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.

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46pc of affluent households have taken a cruise in past 10 years: report

April 15, 2014

The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.

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Gieves & Hawkes drives interest in fashion talk via prize

April 15, 2014

British tailor Gieves & Hawkes and The Queensberry Hotel in London are teaming up to drive traffic to Bath in Fashion 2014, a week-long conference celebrating British fashion.

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Armani, Roberto Cavalli turn gaze to confections for Easter

April 14, 2014

As Easter approaches, Italian fashion labels Giorgio Armani and Roberto Cavalli aim to be a part of consumers’ Easter celebrations with their food and beverage lines.

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