News


Van Cleef & Arpels weaves fairy tale into jewel-themed microsite

July 28, 2014

French jewelry house Van Cleef & Arpels is embellishing its fairy tale-themed social media release from earlier this summer.

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Veuve Clicquot travels to consumers with branded mail truck

July 28, 2014

LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.

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Fairmont’s The Savoy builds momentum for 125th anniversary

July 28, 2014

The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.

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McLaren to debut $3.3M concept model available only to P1 owners

July 25, 2014

British automaker McLaren will unveil its new concept model at the Pebble Beach Concours d’Elegance in California Aug. 16.

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Burberry extends monogramming to latest collection to boost awareness

July 25, 2014

British fashion label Burberry is extending its list of items that can be personalized to reflect the looks seen at the fall/winter 2014-2015 runway show.

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The RealReal incentivizes consignment with one-stop shipping via FedEx

July 25, 2014

Online luxury consignment marketplace The RealReal is reducing the hassle of shipping goods with a partnership with FedEx.

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Dior explores art heritage in summer-long content series

July 25, 2014

French fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.

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Kenzo builds 3D virtual gallery to illuminate fall collection

July 25, 2014

French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.

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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.

July 25, 2014

Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

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The Ritz-Carlton aggregates UGC to scale memories campaign

July 25, 2014

The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.

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