Multichannel
November 26, 2012
By Erin Shea
Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.
{"ct":"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","iv":"30755b2a3fdb4d9f101ea442c8a0b6f8","s":"9999c7b1f7748f45"}
Share your thoughts. Click here