Columns
December 9, 2014
Russ Somers is vice president of marketing at Invodo
By a Luxury Daily columnist
{"ct":"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","iv":"6a973f6fab3f1cf18866ab10f9f1a73c","s":"6dd309a74647fc02"}
Share your thoughts. Click here