Columns
December 9, 2014
Russ Somers is vice president of marketing at Invodo
By a Luxury Daily columnist
{"ct":"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","iv":"b686ab05336615cdbe33e6be795ed06f","s":"ec7762690884d395"}
Share your thoughts. Click here