Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
{"ct":"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","iv":"45b89e73ad9f53ae65e4f983d156603f","s":"227cf9c8ecc09687"}
Share your thoughts. Click here