Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"0b631f57729730aca1b41490475b995e","s":"2b1be38bb3871e8f"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays