Multichannel
February 25, 2014
By Sarah Jones
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
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","iv":"5c5c49711630e54d2b063d214fdbe855","s":"6b98727307cc7c99"}
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