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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"fb5272ceb80bedb80d1dbee43207ae9a","s":"200c0a3c088c77cc"}
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