Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
{"ct":"8q2Hb0z3qgsEpI7mIXchPA6T4C8Zgpz\/PRy0+qCULtQd79I0EWJXBBhHedfnezzaJqxwoCeNYoWiazNorK5Pv6YC4H5TDsoqquv5fb205\/BIbYiQ7j+RlFwa5vhGjYDmsileqgvH01i+4ByH13bkUEWz0NObfRt4xi99cEAmAvHGMlphmp2+aBBccD\/q7e2eCWXHTM\/6UnACJ3oFWfE3up3h2kZtuLOXBaW1GBJSFpz+xSLGLkYD7wn+AwgbX9Cd4dyGX4jHZuYuq4Ti1kNnBhINArqMqgmbKis4Q8R09wlBVVDapX934nrmEbv2rdIznLXL3BNq6wCy\/CF1mYIUxlnYyGsFCwGD7Zlu2OZHZzIWZErx6eRB42bnEuFLJYJE2y4FSsD9PrFVjk9b+vmTB+jaasTLxsclS49tvnIEg9nRYtKDMYlOx64WfEsgx13i52rB9XnS56933czbheDbiCyonPx9Ei5bRm4CPhDM0dX07V\/oefEums65OcUSgrdnzXokow7q8m9tkDQAU7SFiQ7UAknlq6+TWPoR9v7F1NYv1CBMzNmufsv5xls4gkjlnAf0c7qA\/RGY+eDysWBVRsw48fgX3WqivXa5ira7azOaXo\/3GW75yaXFexOK7mwI5lEE0Un2px5zu\/0QQq3jpFpFyYrhLr6WYwjTY7mXOMD5oh9gejEb+jS3wPP+Rr2+92AESriZi9dJIMqKMgs6DtX0TsZF45MX8LSs5y8+AzXj9mqVxrcgvYr3TMoVNMB2TjgEj\/Wkf5iC5fKGZ6OeZViJ+2ecsdC\/lvkYq5LGlaQ4Ih9MhQ3t9X4xNkPX9cAWOX1csAFAlUmC8K3Z29OlDIkjp4qP7UIMi8OXi3R2goQ0Dz+ZJTPiiNYaasLTup0IhHnvcdQMX8\/+Wqhe2XggtjTHNx5wyGG1AHyc1e+XBY4T7T30uCM\/3P6MHh5gaWzNABWLVu96RoWkshsyXL4RxplEejo7RuY7BZrQkf+3K9WPsrx5cm6Abll37BO6zVUYzw9Wa5cQhnmR1PPoCY9P9ikFjwOQ2a8ww49udog0n\/poS301VjTQNC12du6DbTC1bgbnZD1wSPonVdd+XZcAQwU+Ij3R\/tbbUVTmU1UyWjXo4mwG8CMOA2m5sVY+GCQ2S451Wo2dTARygB3tk7a0trJpD9Skum5OKBXXgQE6szo12TauXFWwEJWXVaznLyHNR0YKxauLg0wt76NCaWjEx0s\/rcDfsVBLeKxdZp9kV7YREJn5kktYWTYPZ5AuXe1JrDMFIZhRFXadXVLbyXmVAvNLTB9XXYU++lPP5sJEBg\/\/q4fXpNRiFplEWjrXDICLUqIlXdxRtC05PkBhmntqteODs7BJFyDARvnFFqAPjRx4Go37OcYvh1RXdpA1+S4qmhp3m7QcnkXxyvZ8knmN0JI+W+nx6AMblOAM6pRIKXrbzN8w95EVSNrx6Jgv0IhWr6IhHsLeiRD\/ald8E0w3XCtQRWfMJptvJMU0AvoFis6Jg1f9dMvwNfbGyVv27pa20J7wmwYkBkGwsZPQnk7AqtXZD0AX6qCnD6TDeT+NgqJE+bkOmM+DNt8CNRIDCkYizcFd4rsAYV+sFJ7d5v+VH7fZXeGNvZP6XF5ad+7GX74iw7jQrMQIRs62PQF0lheS2yy3YvmL413Zpk\/gbeIf9XPy0yZ6\/d1hA2v7+WFWGnyzRgETaqQvC3\/P28FfDdWBJ01M0T2kS8uxlVwwsQy8lRg+C7\/UH+h0uLqQsDay2osje791+5RJTHpDBxzAsIKlD9+N3t3hljhMJFeZTgM6wwTAAYhSUpAUUoezDKitIXQVP2bFg+e5eORFfAMe+789NVInkT46jvB1UKb0ZTRX7iqk+cVAqJdskq9PO7dJ6fyX94TwlYJzb0K6iMYu1g31A9x+\/wEDkoz6kfPaFJWilae6FU4aDm2TI7xeKvehvVkWoXU96MHrid8doEdSSgP4UEBX7lZf8tU76IkAMF4JR\/1OhOgtS72RdpB+e\/vRHkHPrYxWeJBhhSfUt5oDFQoYtyPa9pfEqoIUo4fU2oxFbcL145+WfuSHB3Ar\/uOcNA0uDRHIgV3GS86SEoSzm+6ytVd6xNNxxRfyE29qADVQRYFG40CjV2PCYuAKTrV+Fh4m+azxHniaFOv4zO5CjzQK0T85gce+FyX4xB8SM01DQATi\/4B5l06KxrwsTiDE7\/SFnNbHV860FDZTqlKTk8mAQ6jr4\/ldJThb8c4PDsMRAZoTWQo1LYrvuep5+kP3zX39vJEiRDc2F+n04zTh4J5IwrxL0CA5ToFUyz2cafzG3ZXcKdsiXxtJI69QEPKbI5Yata4B1Y6ZzGGbIIOhu7f5JhSr0LuFhs97au9EK\/xgJDv5v9Hp0UHHJzGnWH4oaQMM3Blbidw0RvV\/NjW8nMZzE5ilstYFNVTHBEMaewOSEjTaF5m49NMjTqd0M37xJfTQwiNRXczQxA2Ld9+sTUo5gX1LyjZpoUZB+I2x3vk+ctVZv0pEnSxfx2LgVmL1DsND1SJWBXBvCHOCMw2JH1l3Hf0V0KtpTX83XAwEr+O2STOLqWn2l7HMXzsO9vGaGmn1PX1nuyxrsvvCmnNdgbexP\/vCKQ1o\/lu6bvaeDyEc86BW9fggD8CmNqOAocDBKVVxSIIMldQVIFczabdqR9D8Zody1g5vDXE2EOuGQ7J1Pabl121WOBOSoGMtjMbCKL3I6f1Bkb\/0IHEqlvtrxXmDvtMK4bJGI1TRXtXSYKetMl0hbw\/elqao62T9GEWRS57THNoeuEzz09EvKVlMKytIqBAlzxlVpNkG5FoTRZRs+EQqQOEAQZP+9Gfw2M+3M0zrda0NZeOKN3FBAjbtF6+sy10xLk9L88Jne\/TwCd0jJrcsE\/U7\/\/KE0kz\/JD\/U\/E1jdGJ1ar2hbduVtmJ8O2\/\/WDJsetchdOE\/SQmJevUmnC7Mtm8nY0EREMnpfUfukZ34h4tOf\/7fj2jb47hxZYRFimmyBkQO5Yjo7GcYqJ+XmqHgNn2GyK23jG6CNdU4gf2F2fCNClhpqh2ecHLNpJ8Bm2Xr+Yoa1TmcZcw5ElJLXHEiP0cHlaEFf+WIPXjCl7W0zrvXb5H1M1c+NyGzNNwykMuSqwijJJcR76zZOld5oK08exdo5ULRlaPJawFEEY2pZVcdK31QdvfmlnE8jjtbh5N2z8JyeJzE58o9XNxZOCimCgC9Fk\/DSNuXkr38S+kTX9QvvDG+gWxelaJvTiXlu55ooMg4yFQnv0tA7ZI0ZzQBbNvatNmzQi4RzCNhZtYWnTbKhfFUqLBEBgwgKINsJzPbB0Hjp05P9ntkm4MfmliHv9+abGMRHbm1+X4JU6y\/GLXDFHNDAzRc6+5ifavpse4QmjUTfRWBpHCdxPqt1DqJPwSFszZeKA1wd2spNuR3Llc2dFHs+WkJWokdRJE8cKpwTMajreIu2j8rp\/6SPLs3L\/HZFx0AD9tuC5DmwX7V3\/ARfdNXhe\/V44XQjd9rf4eJmhO3xNO0oRemdh37smFBkrCr8ykhGhLf9K+7aJYC2vTdo8VhozBAI3E6VwM1fLUIJm165qAv6nJS5k4aRJ\/gt6+3GdKlRK0dt9A5uyi12OimrGSa2iqSKw1G+5YxFt\/NInnBcRPOy8ZXCjTKG\/B2ygfuDueTYnztdtue+Jisg8OyMct5CIdUgmBmL6fnerS1ZxYFC3x5yn8J\/37OWHc45sjJ1NDdK0hj5IdN1suY5\/q+v7w9em1wk5kQnlbmvAyJ9ahKPHJYM7tVjFR7br5DUXGF+Mimm1kbRFfnrnOkD\/76UUgoofDAkMUCM915TWbAua8Ok5gSMG4RaZMEyWKFQrqvXHKufM6D2o4qvvgU5yIkpeK4DOKTVBq68HSi4luwGXUq\/5oyhpK0Uj0XOsGcDrKeUfjee+\/vtXKXjjmBAoxBc1F478hXm+aQzPojXMaVNcku8EnsrryuNVYMg\/L97c1WX0J\/v\/hU8rBLVUeHjUd2fTxXQY9Qs3oyOK8J7YQUDYgXoewYbyFKWRTwyd3p9giYzbCzOkFAwrllmngvSs2u9HufnH2F7olb5f4pexvpklNc3R6Vf2K+x94EvmayCQxvVO7k9y5x+FCG6\/wBZ8TjtLRcb+PZpSIzUJGep+IMt68wXycGo0wdhDKpxiTQ0gA6lrgML7ZxFnodNfwD5Vo5UJiQ4wkl4OSPBY8xNlfln3cdTQUgxzZjKwu1yXIVpmXC4skCfRn0BtRj87kG2a+THrfe33Nhdvy+cfFoQq3\/Nz9kXC3SJMoPfLaJ1Nhx7S+dtDQunGl6wxeJXr\/yBnjv3\/RGjX8oCulPWgrEjhQBBQLStobs7eeVC6X3m+25pR4MY2FoCo4iqWww6dQr\/al9Qf8VAEgM2Xsx1c\/kz9\/D7z2XgirYj24Fdrh5bVtdRTEQLr6nPZ+q0AT7WnyueX1EJW7YFqwDyQjK3HvNGyDVqyoiWeGtKlhDlX6eKfttk4URSlftLvANztJOpUvdFiW30\/l6uWEiqm4KfkPUcC1ULUp3GQOyZNL2dUNiv0j5rbfYHDkQYSISlJgo7J8imMIEgamHs+462A8QK53I3AAlMXyTrUom9HlqHS6qYbuNzL7Sj805\/vrJDxapTOmEE1gdU5IJ9oq6AkhDWiIugBY3nUJagnoPYpVq+Jnne0r8DhL8QhTrh62SeETfjwMN0TFTaoE0uuASl2QcEsQFom\/5wq0dKuA23b3noT6Xj7VO\/O4ZvVUgHRudSYaMZZ3quK3hqXLUwwtJsfj+WHBKu9JjIqF2JCQgww+C5+zyt76qjomls6dcjznZB1zJCzJjqtmyimvMsscV\/qdHPaJblO9knLG3GrfXDtPpM4g5UestPXOpRjtvKNSPFbImPBNDj4\/+3s1KVRdmYbDaYVXjcW9iWvBxrb53JBxknaF3F5KQ4+sh3FYR3tBmOFLX\/ofTr\/yg+az3FJcEqlBI6bpNJDR9vbappLjb3rK8Q+K0IEeWByCqv237tsRONx1fYqL1wVup8+GqsvdI+NqksCOJe0nypCaIa6qC0fFGqJWiG+HyyPBYZOFMrPpxhxcIKyixMpZ4a5xqpA6FKV7FDm4Zm7+8nBaTwJS1rzz+yKyg\/S96aYbXEswWi94XS2DjP52DcSO7HvapDdCYMkWFF+kI0pmod\/y+Dnel2Vg6JiKcyP4sG0cqXPq9BGqwlAVL2Dvm0x7Wa1RxMIQlBrjWGxdHeqcP5kj12St1rqGE1g05KH9ahaEyETZ\/TYm8XkajVeoWZgn0rE9HY4kRnjEpipifstpBxGIWd4ZJmW+jlDyOzPfT7Ucv8vRHr\/OTqBlrqrWJzmP3zlx8ZJzS0Hnnioi1W5E7Bd2B2g90FPmETDGUJ9A8Ot4rJe17oeddjkF2tQeoSVUSPk9aV4GfahZhj3G+24V\/xsE916YDIb009OOUBZPrYaozw5guGMbpBbjuy7syM9NoKgICZJ1a+VOQpFmawEnXGWVnK38jw\/AE5BjVmgFrGQAoVCGqyNF+Qy3Ft9qJ+vQSZfJKX40FYC+rgp6VxApHkF6cYhvLfEaiPCnYqkYzWXOjvTqOGigM3Ivje5Oe8yAK3yMtf+byplroZ\/tyILKGH\/LOXcVAILfGh0If9fRZCStsMqbEyrw9nrLSctBpNVmA8\/bsw\/9as42GcO0rd9sxqkTM\/pNoT5K7enxOx9nAivPh30tEoKdrlgYbwPlfYL8aT7kmMRPIcvEPGVIALDkPMnm7MS5opDaWPyWuzM0Hn9YP923MW\/LI0bretQ5xhayPDBeJKWpQuO6oHjd3D0+12uiutw+7ObG0M0dgA5d7HEFZ2sqkNylHZDXppg1uo\/QAAII81P1XbHHlNducdA8rpq8A148\/W7k0m0wooB3NJIOvdW8M1rC2RotVMSarwmX56Rh\/dv3bPL9LU8o6KXI0Y3zpClDLgvzg08dKJc1W+IjN6QCeaIOgryCcrSWI5wh8e4UI1bIGEj7PQtIfA+wghSQxidvXEK6gHfgqFkHqZ+Ztp1HrBLY692Tgy1n5UIfb5EcJR7cKhkUB\/bTzZntejZ6tZRQwra6kWL9KkWJ5SCbpsDpOa3K1TIwRUO\/0S8d01CE4TFKpWMZ0wzXEfud7C3BJJAtI3na7FNRvxjYnaVbujKYkvUHDVaz1v3jud1zZtP+JN5Mzat6WjUcZMv7RZvpLeRjv1iEA3SAetrBWZsB0BPbzX928sOKNT0u9cHaxqcI8UKTK1aS0FUmOiQJEaSrwrzAiao1qQthfqggTMi3w0BQHSgZ15qKRjyY8gzqXImc2HejvxacQl0oa4cRddtb8hqAi3uXS9Sw0Wcn9BXqUGwfDHE1DstdptMkngeViIbhyQgD2NUgRvfCv+6lLF8dFA6SWmvAjr6Wb5aTbEjxhw1ATTdUpOYEMLLO2++YkUtZNVw2tTRtYr1sgt+IQClnB7IniQXGCbMBC5fyItD+rpB4bxWpSy6vqzTv3CUaC5LksEFbt\/uNupRYXx+8i0WZbxoWy1jcZWJMYNFqcJ135ONj8V38C7y9IjhGXnDJoqMnpxjFbqlwZKEJLGiHQb1fmmRDUi7CU4fjo2xhP1ZE2lHO3599WDMANgJD61ai8ylHGzEf0G2IDGMKy2xRQ+oHD3mgJ0Oc4l3q0RewsjvNONh3TP22j\/LL7HxAndboJaeoTbW\/ykvtZZ8TOrGMeY\/OAmyQW4hcaEMnHCqQ69ciWOg+kkNJ\/cEvdmswYILw6+\/UKcwBEQ7utvBuAeIIqeHhdH5EDYL9wl6RybK+qWaHQmqnTpvO64IbmzIIX5Zog6xpQHFeV4VYaSOrjg2LZ\/reBD1CnKuUiHoXEfoy7RntkLSpFrGpN\/Y8tGbHzGDG\/lqENeJHDrktBLUohsS1W6YIuKxr6GkXvN7VSTutwkcdGlTQtzMkFo7JCiEMf4EEL8zMuEJIpI7Kei67Lsp3iIze1baHKmbLTyBpxhj3mi9M2\/RPfn9Wbxb90pBIYSiemCstcsmryctFb+1mnKZtDbH9+OUjSCRTo0yheogP1bRk6tBSXa12S2r0MWWLZoUqn7PXpK+5pckMzQas6sL2VLqn9GioRspN3ssxc5YDuiBPrfSP2HTjK1DP0C5anTm79i2RIDZv1jramZuzDCoyom3UCovJ1pzt1W60TVP1DeCNOOfTroVhhIf8OFDmtgUrJcz7ecNsEpM6ySPsYHaD4SNbd0157KnB6KJIZSdb+rop3DnU9KExj3w3CjCCjiU9VIZKHIcLeVpt2Uo+q2jByxlCaJW1QeWm\/\/oGkrj5\/uyz9xx8lifyLhH2luUrnJvP48biQnFdtfFsfrawy3FvNap3oZ+Birkwuok+zkRf\/imph7o1qBiDatiNOdR1qTFBC6unUXO5YILPUsoWdZEQq4HgtF5RJuy1tBZQlKJx048fzStRjJEFufz5dZx2CEyN7qjNYNm9VQImveMVIQ+AwVXyfZAj3VyEDbefW2NFFs2SejwgkMS+tA7Z\/JHNbwLP44SA8kP5i4RfioBd+3n0FuLWk+1jIZtd1wk6ULTt5CSwWXURdK1Lu+IZFhFPBQiYy7ebYZ+WLxnUCcfvfPUaMD0G8VRzRuV6082ct+23HlcC2vSxhvp6kowJ\/17OeduVL6EAXD3WRhB13o3pXGQ0HnCTZuKd+mqFDxTqGmzsqdfokk5BWvRT1jKDOvdGBIKxHClkIU1eu11NPS0mHeT2t6iOdI2sDdIg4oXODmiYyu2kNzFJrlKbZQ11yBXKwsmmKOtoTe6Yeyfxg9iCOZ9BFUwnjxPKKYJTRVP03jofaM89\/8crmI+7N11J\/fcizjQiUMEC8KL23GSKpRJDrokUkyBGxqTFxrK9iBYFh080FNajGoa5YxPFzVD4s2FBqPpc4uzlR17WsqHoSm0xvMbSfwYVEvg9Yjsh8D85PumhaoubOFtxp63Wr8xibZatF55qQ1jAls\/9cDrWoP6vZKRu6dxu9S4TUqWeaZYE71WzQPPEabaetvZ6nb2uqDP4\/GTtNBZqiwmhF+rwh4vn8ry05vPmIACrfBvLOhy7HRBThWVKreLfsIMEMavBdnBY\/oZmLyYdXefkekyYAly7jk0ufuGG\/1U4B8WjmvVyKysL3ykZxNWY6nHRBpKMLMGDXUsXj6F+mjP2xMar45HuO7osjF6gGMYBrNJIXDD1qalOFnaAjsNTD4I6qUcZTuGhZsbrQ6yAYdJltlctDt22SpmCoJIweFn\/WR1zF+rlRHHRQXPGWIg6uiacHPs+G03eblnKqhYqF1Ie5hsZWVVRYYnrgYcqWFYJtfBpM7Z+lHWSQCXYCPBE0NBKNqdoQ6pp7zZbmtadlwG6ydtdo+2B4cwOG9JOv9Iq\/d2B56dXoejA9Qa3QsU\/3n10EeRhFaNVZcy6AJgKD7WXo29geTxF5TF6X2BgKZZz1lOfZBkR4ODAvvqaIhxOC03Jn9Pxf5FYd9vd\/XNMJm5zLmJU4EGPELVXHMWGK7jBo4EVra6o24ZZN6fUgm7UQ\/Yt4VnTeQz3SMZzPblVPEJEwUUXjeqB1PUs3fhcQp04sbqTsjrgbNmu\/RQsD\/I+4dxB3fhhfcLWCK9AvNrlpnl8NQ54Uy4stn4Kpd5+1045cyYY91VEfiU02L4EBAQ3iSZ4FNZnKR23t4jSC+DDWVh\/q6weSh2NPovJ9uMiOv\/a0W2IcONiU43A+09HFClMlFSsX2wsTj7CP0ogeQfl\/EwsBUPmtC7vsYLbphy3MRfnn2Aj6BEFGzOrPXzJ6cAnx5YxknJndVwEzQXkooUCbySF4rQZEOfTdQTBaglafJvTU78eg0cYUXHThW\/cZGG2NFRoRz\/5BOXcVes6AOfeVVVQSC1BWXvNGmQQqD0rvp0Zorc3kGcKLJKBT45oeJVVXdPEZ3uucng7AnoUwwHHaG6P1Uu7Vfc3DayWHgyOZDbnDyQEAoOdnj8kVVrNAvhQF200eFFMu3HP6kNqcyMqeET0Uq5hTjFHkt6+rwpRhpuHvU6ItyDWB9BTxHPRm69KgDuYNdHPbm98N+4cvj2iu85LSfc4VzBJ+dAE7eh5XcNWzCKKu92s8tChPDAfzcLNlZvdIafrntiYuAB+cSHKdaUd4U8g3L0j2aJpEZrRyKF+7IGpGpC40387m6puwpS\/+ybkdplzWJWw3eOc0nOUrekgZvPqbKD1he46TFFZahnetmfcoPRZ5DTw0kHPk8zA8M6lXWQPVo0s00ic0VX5pvOm+mjyfspUHPNLxNuopinEOj59+ZKk6IBCtn4YGRgtmfga\/ETJ5S8j9eB0yc65IBx1diN4\/bH7dTjGn4dtAfvAGYrNgO6aSAwR+sVpvBCK2xvq2zDuzSCn8wA+XTZB7Kw7SDCV6UgH63wHsir2yyhS\/T0xNoNd\/qh\/F6JU5I3VvTSOiJ09xmPxC1wlOkQUFcQuY1miKlTZmMEYP5sdcRcItbF8RKmkfxG\/NqwDdjAQP2L9KMtX7WzLTpbXu\/oSywEz7A5GHyYZYWkj8Qo\/rqZfuhNFZ\/nwJpFOwZFaxYgvLR8yr2d5sTVA8yIlhnWlL2CvzXltYr0q\/rGJDuSjFMrPo+DSCqBTdLI0z6jr\/94TJDe0sztnFjLG23VXAilPbHqYeJbw\/OO13hUb689fE3+\/tFRm12DuDbVlI0pg8oAQrx5J4JT2bRTC37eWAsIGf9yxx5IC9ZF3Q","iv":"af7d20f01488b696cc364c22189646ca","s":"eaf56adc181306f5"}
Share your thoughts. Click here