Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
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","iv":"e88c84d14655d3e05c278ec1c95eac39","s":"ba31c52cdfbe278f"}
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