Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
{"ct":"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","iv":"b6ef6145160f13549951425f035f9f43","s":"f3dd21946e37415e"}
Share your thoughts. Click here