Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"900ceaaa7d8deac577782be10aaeae70","s":"ea256d2603440fbf"}
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