Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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1H5l4SU2ChTtLf+KXyH2N0ImyRi3jcz7pCB1ngym8W8adi+8yK8\/FUXwvxMJNz0xmqayH4d3gzsXJUxPRAV0q0HcQbSkckXmyqpNdhIAEYjqlDFknqm7L8BlKzYAsNLsMTixhI5mxqh93SfwCBrGlRb3xaa9R9USVIz0Zv+Axpe0oX7RRD+HjJKcMajHCly4aH6X7usm8Rtdh1rGYsP8qVvMF3zlceEk7scIr1gMmo990QxvfBvrA6ORbRDv8W+tpVtEcEPp4frFTn4NRmyJAt559zee6ebSNeJCuW1p0X1TmOxx5LjEQZSRNfu1otI7vKldsmLCXj+TRUi+2SIeIZaRpIuAonROjqm9T51GZLS4AOjo\/\/zbsLxdnnzStbgVQqowHMi1\/g4TEZ09T2MKIyqsHBHZ8zHXnEY3fTW1bqtKaPDPpB5vskwdr9fxPFpwlMdgfpGvlkLR3uXXaaPLgT0nMzHx2ccSxfUGOp5I4RUpIeYUs1s5lU+4JDdlBxizdyEwYrRvXw5MBpDWVDztFtsGwzpHQIfrPoNVs1lKf1lzgh\/AM6zuf\/fpIT2k\/WaqjZIKSsqa5shne757cClkxtglS5tgxbCZh\/QcdXvtr\/Drlc\/DUgJy0lpMtSFcIOVpuEczflwtpHKiWipnJV3J75Q4Z4jIhlVJzFFi8P7MEQ9Xhez3u1NgUYAEL8cnPiAssolPP\/CLcMWkX5ZPIS+XazbeyJlN\/uGI\/jdHfkxiKo4l8I4JEjz29ixyCA48uGPam+2POsmESRa6hfGbTJb0cpOWNQu+6mc3YLuW\/dq+Ny1gfyu8f\/mfVbpCF34O7dVHJE+vLBeTPrlOP1n9ThTTY5NtvTRf0q8yGViLsxMIzKB\/npq68+OzACG4PNC0IPmDwhubI7pLW8Zceg8vb\/dPilYor4I1QYnZSQU+OY3VKXTLNWZWZJgr8KtNg8ZZ0d7EaX9wZU8VeKfw8thwyspbxXsSmaMHnPCJSeTJopDs8C\/LKQ50QAnDTV6VLR9Rv8ZAe\/j9fFPp6Z+yUnR9JtpVyKSIkyyleoxAS29Uvjaa5m91ysQEYfn\/Epy2AP3K0TE05S7t3KDLZYbEPMTm5WFcw4auKt5DEQnvG5VAQLhnx42Hy34SU7DaLn\/nx1l0RcRQqM8DXkIZhc\/PmoZGPAE5UfFXa2dMGyEPnIIgV3rQaScmkWQ8RC+JslWygpf7CcnKXw5wW+Fuoi+reu2ezHN3Y6y6xnBQ9mL5Z++f8IUdF3XClBDqUpeQV49uApcEt6jmQA9Vz5Z7CKT2SWFIywk+bLwPda21cDACN1aUTUhHYY7rkI5\/5FBp2xCl\/ni2ff7PungpLak\/BwpGCSq8o3iBM08U7TR30fb+NMFOnZUjbRYuOzXl4J+s4KggA1cQQkZITYRjDIXlRvS04A426VXiAxmuBvXHcFOZDY8vPh\/bgKYSELgU5wlnH\/MOk448PvZriojXFbwPhDqBID62BgxPtJr20syMX9xooCBOSIOHk69Dmm6D8lhQKdBUjmNQ4\/al+ftHd4i\/Y9RrDFA\/7TAe3+tXRojfB2bLeBrMoXkUEXYNKPM7R\/G3hegN2n7J1kM0Z3AMhEndLg\/xtaUYOYkGDJ8TEyza3TebaxHR8nsT67X+zsewh8Ka5T2GKlJ5Z4p7iN4ljmYuT2pnwU1BICTmLfS1sRWvUSnbFRAyZzSqTofDgOvX9QmxvNEZH9pRZU50\/jVGO3VSBg2R0e\/wq6NMe8MT8Nw4GdbmJC7BCNgJhYpy5NxoMPsGf1+b8UJQA9\/PdRA\/2bSLoH5qTem4K0axA6yl55LmZFhATVfhtZh0LXqkS4mPa6RXE78CCtJQ3jbzith26J8oCj9wrVz4nhBhmFNZFymuWFzQV+0mfodgZM\/4nhfLUjoVWz8ZGtiuhfL4j26hziTJJzJ7eKOw2s14hc41E5Rzx0cdWEFgUUbM9cZgpzEN7vH7tRdPlpbQ6eGLXBHZjCiMPYejo1o3w81+vIcn5KxPVS2fWlrvKsy9xwIk3LoQMkCQvghQOcQau9sd3E4plk+yx9qqpJzlqp4za96QDNjaJiR4CMvMTuP8ZA2h0SZhtiU4+TDUOJTZMI9Jag4kfiMFHhFnWNRurPAyRH9c1bdsvQZdoXUDi0vwhaaNdqYur0QLCbC+a1KatPKe1N1furG4o\/FYK+E\/Q8FJv2HIy2vptvoPoWkU9THcweMsdKhXVWEDZ+66y9h4nxHgtDBjBNwYjsAF3BIeGmWn7b7QG1LI9wlozpVhqrOQgkf1ELyPojXgmU0rsuexyC0ER247cCp2v+MJU1h8UQizdkFv+cN3isEFQGrOMVz9uEZvicFy129o2pn\/zrR9x7u7TTLNVQB9dik3Cdi3QqUqsTiGhx9uZVSN\/kaJ49vAs736Xt1SFfRph9CJAe4V3dXkxjs\/wP58\/3ejAGD1cL1V8Rc+TFrm1rUm\/ze63sFx7rzNqurS9LQfBrQJr7PohAcO5W1WMFwUXxJg5fNv97qIHI54XXZJW+SnFs3bR5X\/vbTiALzNNgVH+gqK3\/pgpL7aL2MTJt9XZnbzsGtU6rhgGaLNxkmXJIdMS\/OXlhWZjlOQWlstIBaOOe5QYsOsJJXjfD6BMA2dO4v5BdKCH1gPwtfp7ATK7cmiQ9RDoE7\/q3HewLfmJUSjexwuYqaVuCsKCxScLsOEP0pfpFL\/IoGpSiFKSFyozgaTD2fVzbbfFE\/50ScyUQbE9VvO1tQCc3i6c6kS3e2ir9BQlsVZQwqkVKiHyXRw3R6dOAdehbT8gcDTtNSw6H8VkbgVL5cCpATkBR3tLZFKvGw\/Zg\/l8LKz2U7zeS+UiEDPzdbGq92vPxFDCIP2zmYXE+v3PeTdXQE\/TqzwilutqI41NKiQ+crZ7VuqOu1bUbmoeD8+rJZfJGVQR8VtLNDZg28QnBSuqFLpC8J3tZkndIcYRchhn3R9IGfzXdOkjco4LPS0vPyHOy4lRCPWIOHTb3E+qrFvqn1rUIalJHJ+7dIeSY7Hv6L4SVmgqKR71\/GjeGxg7J7B+SOUqsInTfLn153C9tGz2ODqonRikUNfqNu0EwV4X+UjntIAAWtOrFJpY9epD+lDQFIJgskly4WmiehtsXJgOlMqMbfQ6tPK5NLRzXTRKbakEPETZMLQ0rOv0FCgUDYg5wNB7EIoHbRgSSdtFm7nPy30kaLd4bph+Q086AIphvqRDmngDtRPGtoamZAZMBHGragcq07Kp9vjMvabs9qVxRcGmBKTjIp+hB2POkOUs29PgekOGSN7AQIcgOlx\/QLxMZ56jBGFk0yNmzLw8zIZieVx6q182ZJDM17KMI5FZpgK1bXQraC4GERbSYUEpIQO3U66H0idrLMGcqQxbkseNoeR0CigJaSPqjrSEZOl8XuvyyCp9wFNfrvmm6MbyyC0ZLtwnCQSbPM2ZTdsJfco8ahHfNQYny45yOczOppani9UXEXhdwjy62E3rDkuQ6\/ELfPLWMow6yONx+oR+ZLZf+RcDXywG0IbsieEoNciidT2+2Jbp56L7y5eC1n1ini1MKXZ4TCPauALQqwhq6qib1rrYCxir7KyXdv3Q2nQ+vLksQwtoYBERoxWsbTsVa6\/FtHHPgT4mg5V2+IpNQznr7iJsUFNBiEt2CbEWtsypq2HXmSWH\/7bE9F7keLDd9+nLp75zcg0Wq2x+BUlG8qGLmyiHpGY7WUmnOjXzBHILqpn+4gmNWG76LNsjWFW83FUOm588o+zPfNuNjc0TpEriec+iDnf+M6B7cUBYbnej0yvy1b\/wTARagrJjUO9Z2qdoWoKER8vKTjJydb4us5C9ry3wyzZRGjRly9CBtSRRHJ38wzp7JT3G8\/OfXAs4aeG+JwAI4YlUcQIVdRLFFXjf\/BVWibUySSjnyeqmNj9qfg6Kki1q5t5Kwiy8ReVutApY8zUSu+m6lKhiVgmsFB\/ZOWiblBmU51+yvxn2neRJxi00JiCy3mrLBAuMUhsk1gag1To8yxL0pnr8vkR4X3EyUQkfija2C+nLuSUt48KYSckU7rKftbvW8aSm7xLp8\/Zg9S++BICLZ452VXGDam7JfkzS+LmICqbX83FZZNNA27RKKr\/YYjmbdXLDwszYNMZ9FjWpzwpBh1Pwybyft3vitjMxrFS3MmWclfiwzPzxij+yiowKCirYPUOhFg04Dyec15WU\/1rZkmRbONA3HTJPIvjU+wwHd8uGUVKekAlPJAm\/pkh+iHqaXfNozgPCi6X4IJG7nx8mu6Ru0jfw3B4V\/lr2RGeWA1xIXmaQ6tucuaQ1SeFrpttwo5WUi7SpccUlCmpVg1P7+P6gJ5UEpnYNKygUi5CjNRWAL6fEu1uuDyWIq3VGEgBLLJC4DjNtIvPmb9XjJRhCcQYaA81y2UrKvh70TsBVFPE2LpZOd0G0cbfX6V+4+rvG+hI7Gas+mghKjYybnp9kqYTINIeZLkFpoM8qYAnn6gsrWGdiEdiVuipsrA6IK8enMm7oHqBX6QFnZFylZ1HptPVsoMCh9tK25EKGqPt9qUXadbS0yxt6ojhQObrkFU2t0wpcE4DXCC7u\/pqDvdsLZHHl3EQsNdvVOtrt4n3P0aImj4xXlzG95\/d+JRA3vmyUmtgzWUTAVNcwVDMuhTrbxJgCMKmOWwvCHmrnXb43OBW5feU2i43Nb2uqaIpTORUSGgdPvPPrbf7UpiQKzeB6rVAu1GlOsE5tL17Zxn3bAEZpjrHI7vZ5p+In0WEe4ToJB9Ug1ciPD\/qopmTOlfqAgrcc7qxKo\/F1ZRQxdipHN4FQD5SlhOCNr5yo6g9ES4sad2P1uQbk+OSRTqiFpFVzGrgIcdR+F4otym543DQqUEvVnl7agLIZExbetHVe5KS4qmTVl\/d8QvVTXFQRKT+P8WNXr3Ynjq2yyb9a4LqArr6iwQjb8MElctPF1qEuUimzTLNUAJhc6Pdry\/PhkpyOubQs\/eivt16oSNzMNXyPkEsFG2\/MWZaodC3wOY7+h76AwmM8iew==","iv":"0e0593459fff0e14abab82bfc57d4e21","s":"bc0f207b29cb63a2"}