Multichannel
December 2, 2010
By Rachel Lamb
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
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","iv":"6d98b8229dd9656f1461c7915b22d984","s":"8bdd55a4f14c7472"}
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