Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
{"ct":"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","iv":"53cce3d78ad4172f246f89e0540fe80b","s":"db8cd52809f12957"}
Share your thoughts. Click here