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Multichannel

Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec

January 14, 2015

Baume & Mercier #CelebrateDad Baume & Mercier #CelebrateDad

 

By Sarah Jones

NEW YORK – Technology is going to remain a major disruptor to the luxury market, but the sector needs to remain consistent in the face of change, according to an executive from Baume & Mercier North America at Luxury FirstLook: Strategy 2015 Jan. 13.

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  1. K-pop star Karina becomes Prada brand ambassador
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  3. Moët delivers the gift of bubbles in new holiday campaign
  4. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  5. Dior selects new global ambassador
  6. Guerlain exudes timeless femininity in reimagined fragrance campaign
  7. Condé Nast Traveler, WIRED rethink business travel
  8. China’s middle class to reach 40 percent of population by 2030: BCG
  9. Ralph Lauren odes to Martha’s Vineyard in latest collection
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