Multichannel
September 16, 2011
By Kayla Hutzler
Online retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers in its Fall 2011 campaign.
{"ct":"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","iv":"d665cd659d58f67000541e6fc768d753","s":"d6e4ad93630ce231"}
Share your thoughts. Click here