Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.
{"ct":"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","iv":"a2b515fa8e22662f8b73da83802da7eb","s":"abc104824273970c"}