Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"914c171bec8d5226fd955dc7f6ba6bd9","s":"3af1cbbeb1ae685b"}