During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"92c46a40ecbdf3f3bbb43da77b45637d","s":"054e6319d00a987e"}