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Multichannel

Swarovski exec: Consumers with brand relationships spend 40pc more

October 18, 2012

 

By Tricia Carr

NEW YORK – A Swarovski executive at the Luxury Interactive 2012 conference said that customers with an established and nurtured brand relationship will spend three-times more than consumers who enter the brand anonymously.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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