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Mobile

Future of luxury brand augmented reality: Wow to utility

October 31, 2012

 

By Tricia Carr

Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.

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  1. Balmain Beauty presents first prestige fragrance
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  3. Bentley commits to cutting airfreight emissions worldwide
  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  7. Ferrari confirms Luce name, reveals design direction for upcoming all-electric car
  8. Luxury retailers need to compete with mass brands in personalization: report
  9. Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
  10. Miu Miu Manifeste pop-ups kick off across Asia
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