Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.
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","iv":"a8eea53bed2a96867de3d7f6bfc791e2","s":"bf9be922cc33f074"}