Author archive

Mercedes-Benz lets consumers customize GLA model on Instagram

October 24, 2014

Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.

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Four Seasons gathers properties to focus on personal energy

October 24, 2014

Four Seasons Hotels and Resorts is launching a program called “Energy by Four Seasons” to promote daily well-being among guests.

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Douglas Elliman revamps magazine for lifestyle slant

October 24, 2014

Real estate brokerage firm Douglas Elliman is suffusing its biannual magazine Elliman with more lifestyle content to appeal to its increasingly global audience.

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Michael Kors sets strong precedent for China store opening: report

October 23, 2014

U.S. fashion label Michael Kors’ Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.

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Lexus assists early-stage research with apps

October 23, 2014

Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.

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HomeAway builds clout in luxury vacation sector

October 23, 2014

Vacation rental Web site Luxury Rentals from HomeAway is quickly expanding its luxury section to capitalize on the travel trends of affluent consumers.

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Brand experiences shaped by people on the front lines: BCG

October 21, 2014

The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.

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Peninsula Hotels taps snowman to lead holiday initiatives

October 21, 2014

The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.

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Maserati extends centennial tours to embrace US drivers

October 21, 2014

Italian automaker Maserati is bringing its centennial celebration to the United States to build more brand unity.

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Dealing with the mystery of ecommerce attribution

October 20, 2014

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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