Today in luxury marketing – Jimmy Choo to pledge industry-beating growth in expected IPO; Can Apple disrupt the luxury watch industry with a 10K smartwatch?; Silence is the latest trend in luxury resorts; How big is the demand for luxury goods in China?
Porsche Cars North America is hosting a multisensory brand experience in New York’s Meatpacking District through Oct. 5 to broaden how consumers perceive the brand.
Toyota Corp.’s Lexus is partnering with music service Pandora for a number of pop-up concerts in Southern California to promote the F Sport series.
United Arab Emirates airline Etihad Airways is sending a team of butlers to a multi-week training program in preparation for the launch of The Residence by Etihad.
Italian fashion label Ermenegildo Zegna is inviting fans to tune in to multiple episodes of a film series that showcases the exciting lifestyle of its target consumer.
Four Seasons Hotels and Resorts is driving down the East Coast through Nov. 11 to treat consumers to food from its top chefs.
British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.
A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.
Many luxury homeowners nestle their properties deep in wooded areas for a sense of serenity, but the benefits of seclusion are sometimes ruined by natural disasters such as fires.
Social media is starting to get the hang of monetizing posts.