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Jimmy Choo, Apple, luxury travel and China – News briefs

September 18, 2014

Today in luxury marketing – Jimmy Choo to pledge industry-beating growth in expected IPO; Can Apple disrupt the luxury watch industry with a 10K smartwatch?; Silence is the latest trend in luxury resorts; How big is the demand for luxury goods in China?

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Porsche teams with Bose for New York pop-up space

September 17, 2014

Porsche Cars North America is hosting a multisensory brand experience in New York’s Meatpacking District through Oct. 5 to broaden how consumers perceive the brand.

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Lexus taps Pandora favorites for concert series

September 17, 2014

Toyota Corp.’s Lexus is partnering with music service Pandora for a number of pop-up concerts in Southern California to promote the F Sport series.

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Etihad Airways sends service team to London for accelerated butler program

September 17, 2014

United Arab Emirates airline Etihad Airways is sending a team of butlers to a multi-week training program in preparation for the launch of The Residence by Etihad.

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Zegna weaves showroom into multicultural film series

September 16, 2014

Italian fashion label Ermenegildo Zegna is inviting fans to tune in to multiple episodes of a film series that showcases the exciting lifestyle of its target consumer.

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Four Seasons expands food truck concept along East Coast

September 16, 2014

Four Seasons Hotels and Resorts is driving down the East Coast through Nov. 11 to treat consumers to food from its top chefs.

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Aston Martin reenacts video game scenarios to boost fan engagement

September 16, 2014

British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.

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Online-only retailers top holiday shopping destination among affluent: report

September 15, 2014

A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.

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Rebuilding luxury homes from the construction team’s perspective

September 15, 2014

Many luxury homeowners nestle their properties deep in wooded areas for a sense of serenity, but the benefits of seclusion are sometimes ruined by natural disasters such as fires.

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Top 5 brand moments from last week

September 15, 2014

Social media is starting to get the hang of monetizing posts.

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