Author archive

Brand experiences shaped by people on the front lines: BCG

October 21, 2014

The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.

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Peninsula Hotels taps snowman to lead holiday initiatives

October 21, 2014

The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.

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Maserati extends centennial tours to embrace US drivers

October 21, 2014

Italian automaker Maserati is bringing its centennial celebration to the United States to build more brand unity.

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Dealing with the mystery of ecommerce attribution

October 20, 2014

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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Global online search for luxury hotels up 7.7pc

October 20, 2014

The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.

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Top 5 brand moments from last week

October 20, 2014

Oscar de la Renta found the right creative mind to take over his eponymous brand.

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Easy days are over in China

October 17, 2014

NEW YORK – Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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90pc of Audi consumers begin research process online

October 15, 2014

NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.

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Lexus embraces virtual reality for model leads

October 15, 2014

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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