Author archive

Core adds some flavor to real estate marketing

July 28, 2014

Real estate brokerage firm Core is taking an unorthodox approach to marketing a new building in the Hudson Square neighborhood of New York.

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Fairmont’s The Savoy builds momentum for 125th anniversary

July 28, 2014

The Savoy, Fairmont in London is keeping consumers excited for its 125th anniversary Aug. 6 with a month-long social media campaign.

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Top 5 brand moments from last week

July 28, 2014

Luxury consignors received some help and the Baltic Sea might just become the new preferred wine storage center.

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The Ritz-Carlton aggregates UGC to scale memories campaign

July 25, 2014

The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.

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Lexus tours Australia to give consumers branded experience

July 25, 2014

Toyota Corp.-owned Lexus is inviting fans to explore Sydney and Melbourne, Australia, with a “Lexus Amazing Experience” travel program Nov. 3-8.

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William Raveis improves consumer experience with StreetEasy partnership

July 25, 2014

Real estate firm William Raveis streamlined the consumer journey upon entering the city of New York by teaming up with property aggregator StreetEasy.

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How Audi engaged fans with technology at Goodwood

July 24, 2014

Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.

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Luxury consumers prefer boutique wealth-management firms: report

July 24, 2014

Ultra-affluent consumers appreciate the relationship-building culture fostered at boutique wealth management firms, according to a new report by the Luxury Institute.

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Mercedes places fans in driver’s seat with new app

July 24, 2014

German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.

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Top 10 travel and hospitality brand efforts of H1

July 23, 2014

Luxury travel and hospitality brands emphasized their superior ability to provide original experiences in the first half of 2014.

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