Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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sfWfNn8S1LJAk5Be009kOoamjelK5orEkb5dE\/fO+JkbjLiK24e2j+krY5jgt3LpHeSwyYaWDVAY6uFOAo+1CNb164CQ+n+VCfdu1MHLy6T61YMTvHAT3\/6N4P632Nkca1dV0c23GWpm2TvNuhZuxS16h4mB4fi00K47k6eEeCmF7Q3mboD5jVwJ\/cJ15hDVNK75WVzspbUQColcX5r4DN3Vjzpa8d+TaJo+q65zjNTyESuySgamM8i03LcGUCPYAeYeLLtKL51oShfEGEn9wL\/3kAHo1GJjXX+6XVjGWjeIzVkk2nCP9wzfIB1bdyVDtME8yej6s+BllMVZSVZHIfVK6e4jiCZ6qMqdpNkV5u1DU4BpDWuUNC6f\/2JEw49B6ndl0DrUlsclW+9LB2A+bLTAfoyNlH2isGvZkFj0RQitQfaTJLkyNPkJoxtBHvAfsGd040a5aH2kJZSbzIN+hdde5rBXoRI1s3GXvFz\/Bd3xELB\/jP83HSOa1LlonX89aGdOJTxRHUPqLKrkDbV7UVsHt9RAkVJMtdOmI41u8xtV13Cgl1QK7w\/1B8Cixp680OaycLpL7ufcWGIleJk7+D1wf6RQ4ek17ZHBCa1isjk0me4leNSRuDHsE3zN3J7ht7SyPrWd\/goM960X8pARdjMwJN1nSgmxKEQ+MHJTOoEEw8aMJQY5fAnf+QHFE6Hb5NMGNLZIV+WoX8DiNbNIXgdU4R33Oa95GF8iWosNLVbLhV8\/xyO6kJNTQ90o8qhMmvF9TFhZ2OSqxrUXaPPVTPc4eG9pOn4LrEQXmc1t8P8cRLZznf8T8RD++dA\/HKs\/98r7U2aeMccXGyC12Pf1O36\/H0jqAnNcmRkSq8iV\/LZQ5LXxwAdo0fbeL38peBUruxzTAZ8EeXG8WGbjO8pc9APkmfxGVEEaHQqxNsStjp6QAOBvDpcdyGeYDEpwAkqEuvUastZnIbpC\/43pFJv8yk0+ScHWqXBrj6hwjofjyGAybeMFiEYmJ9S4K3qlEKsT9is9MtTTsuMduB5DjiB0+71l+vpkuOQqb34tU6t0XM1xXH\/dD3eJ9RiY8d2OqkZWb7w6hhRp7P9AgzqoINPxvDic6bgm7cuTPMPsbE0JDpkvYVK6riZemc23qsT4lQOeFb12cdADekDuT7RQpCg2q5JCMIYvb60cpIjpylVYx\/db7dCEYSnRzVJyOLD3CO29f5+tW5tXL156x6gnnJEYIW3I0nf5DNz9gq8NcUgGNxmjiON8cfrJqIX0FtFZviwu3g33s2QswEQ+PdYCv6H4OOFWoFBumIT0qJtjp9cbD7JDRcAOE1uJCoY\/I8p3A0G95YLi4GJy7BiWsU6llFW8udqAfCliWvvfc6IV7X1ld9ytFGx3+YkqNkOQB8ndrNLKVZwgO5R2V1CCZVAZZryfxFKONlfXXCRnmal3XOgReAm1dJRIv2pEnU9pDqFLHkPpQ5AGs993tiKOBibAm03PlGwBxtONeTdkdMRsT2qG7uXT2wHcAAL5\/36JmTBI3AHyj\/QaqOupMX4t6Lq71TPhuLzRWH97tJ1ygEudChwFjsFSiY4bVqottq8AUGT+I98mV0slZy+R+zp9+Dnkme62Uljzs3SARLEERT9JjL0GbaR9F\/Hjf1jIsRCPiOVnO2OOscsNukHsW3p7XQnU2AvLFHWJG\/G0vWsgaFiLKEtwwBXjjAcoFrd4nctFlSruPHJ6quY7Qa8RMGeckydshUn9bPY20qh\/K6qY4vzoITvrgJ12ec09qozTl\/qQbWkC8wbCrth5QRckHl+nTVAyMqHHLXxRorcn0aQ7p6qGeHza0sC1Lx7yk2sQU+4OpNCNbSbYvC1rPEr32RMacCn1zYiTy1wW9y9ORNr3JBMqt\/bBOodeDL7PsAqBm7eLUZqsl9BAkeZnurqn71eN+jZl7lcbf5XY3BgW3PUm6xvd4AKqCRaPZOxHpK0CicKkEpvdN8v7W+eCc0t\/Fm4zX1y7FUqZgMUzfUWeGFV7zcz52RjeLIvNmUFI\/mZPd9bJbYun1AV\/QdpNNL7hN7m77CeXkBbmzVbzsWXTT28kdMxjji3paPK+PFknXuKd+jsLPjmjo7chg9Ra\/fLoHVmyCW71BfBEw3GjLqpJPWLQDVOivJSK98dHP\/SDn6DlN3sBxTX7WCFtMD6hH7L57nQPKB1WE9aproSe80S1MuSajwKrGYyzLerMclMSmy+5oRLIXmjd3N4cpGy1ANDRxdjxgS152B9DqkBd+piqJOvfSBCH6d5FvQrTBV499lqNAHNPTqRGmmZ7NlwxwVTkVpmoKum4rKOwdm6HoYtM4HFHOJPr5fJmfcJEZ8FuIRSlcKxEG5+zA0ZhoaXaoCOjPLVQN6o8n+FvlEKvAe3a\/cGm8wyRSYS6i\/CauFQQu9q6y4J5Uxhy+AGpDnNtqnia3r3Vpct65eMmegY+yGSvAN1GNL\/EXpcZB7BbNqBxQetWCnH+RQgxdiw1RStB7ZAaz75vUTExEeOy9LlNBCqxeAOpX+7Zl46DuKO6zxd\/eLugvZahvvaGsc8nWz1VeEuLGAgtcsfjH5wAEY4u1Tp9Z\/RdshzNXvumsVnFQlJnGxlY+l3nV7K8Z0zXedPApHqVTp3PsOH\/FYxdmCKAuKXQXBGuSopgwsouov9zO1Rg6RcZ\/eD7ZaCq84CZ4eNogjGxklmfjxBEkNoqopA60oYMdTWjIyVcgS6bQVnWPtg\/TPIYWzlfkBiT7VTPwYArBASuJcnyhmrIZgFDxp3aLSEKLiJq\/pMT9WeIsQ7U94TSTyTQzjGbYzaXoPAqdlvPTFIIzH4JE2Hz6wvyYAAVubkgHwaQbfi2YHzFVpTO\/xnEMb\/fPYLPO\/7nb\/If7zKz3i3lA\/XCWGyRyx1+pQF6mlM95Rh1sV6miF9sFNTXbdb5ohUI7DBh6nldLgbQ5ZY1OCm5kZDtb0oYC8BbjnvI2YSNNnluFoKP\/jAaXRBzGmjcCPL0sevDF4XojB0MKQx5HjVc53GVMgsARav8mnjXqIzGNm5SAPDQbPWMznY0mAEBAbKzaQVdO0HvuJxGCznDMadBO+5TS4v2f0dwXnF1d34IKPaD\/vF9YnhTlYfTZM0jar2enevEq8+tjwDyA\/smvHECcwrwSTVOaTsXSS\/lE0Qq4+ddfZ3qd6w6cZPmTk4KgYJuR6rP46q8\/TrP6d6F9KdXM\/b2D8BnGTth1xn4Wcu7FdVi1\/JHMdu1TPP716mEEAGM25Chl9xYgMe9i6JztMbrM3slLYJJonR0ZPQ57I8gFm4nNRoXFGsS50Bg7+XtXiaXp5WwmZFxXZ2wEU7Bl1","iv":"a2c80cb7e1a13c777de491f16129ce71","s":"b8f64d4a7be936c7"}
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