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Multichannel

Galeries Lafayette redefines chic in first phase of rebranding effort

September 18, 2015

Anais Mali for Galeries Lafayette's Le Nouveau Chic Anais Mali for Galeries Lafayette's Le Nouveau Chic

 

By Jen King

French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
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  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
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  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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