Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
{"ct":"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","iv":"8270d873729b8c4d3baf23074a4a74d6","s":"ea6a8b2e1b7b2d86"}
Share your thoughts. Click here