French fashion house Hermes continues its fight to maintain family control of the company as LVMH postures for a takeover, leaving some to wonder about the viability of independence in the age of luxury conglomerates.
German designer Hugo Boss is testing out the analytical power of mobile as it draws consumers to special one-night events at its New York retail locations this month.
A number of high-end brands are targeting The Robb Report's ultra-affluent readership via the luxury-lifestyle magazine's holiday gift guide and iPad application.
Today in luxury marketing - Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?
To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach, is taken towards application development.
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