While the luxury fashion industry traditionally prides itself on the craftsmanship and handiwork that goes into creating a garment or leather good, it may be starting to warm to the idea of using 3D printing in its production.
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
Beauty marketer Estée Lauder is reaching out to international consumers by choosing social media sensation Irene Kim as its new global beauty contributor.
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
Today in luxury marketing - The truth behind Macau’s luxury market; Peugeot and LVMH among potential winners from Iran’s opening up; Christian Dior’s Canadian retail push; Lexus ES gets a fresher look for 2016.
Luxury Daily’s live news from July 14 - Marc Jacobs furthers employee stories with after hours series; Lancôme highlights natural beauty to appeal to range of consumers; Alexander McQueen rereleases unique design for charitable auction; Mandarin Oriental keeps consumers informed with data breech update.
As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.
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