Luxury brands are missing the mark when it comes to online retail and falling behind mass retailers in consumers' minds, according to a survey by Stores magazine.
Neiman Marcus-owned department store Bergdorf Goodman is using the Instagram photo application to increase awareness of the retailer's shoe salon offerings and updated mobile app.
American lifestyle brand Ralph Lauren Corp. has bought out a solo sponsorship of The New York Times iPad application in September with content including streaming and embedded video and commerce from Ralph Lauren Magazine.
German automaker Mercedes-Benz is giving its U.S. dealerships a halo effect by allowing them to donate $25,000 to local, national or international charities with a Facebook competition.
American Express Publishing's Travel + Leisure magazine is celebrating its 40th anniversary and record number of advertising pages with a global bazaar and party in New York, and is spreading the word via print and digital marketing.
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