Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"4f3797086360e966e89c4915fcb7bb16","s":"1c86c9f7d424ee2c"}