- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
{"ct":"UDi6x4rGOk+ROHSOv4Hgyea1iNWeZHowHheAUHKxgwDLK4wJ3znF6dK4IMk6W5ivJiqxK5V+yjck8nmet+7gsJXv+D8Mx9SO2s73d3i6ev3HhMRqvTGVde9LP49WVymES3cekklHW+viFH\/wRRYOiF8AXJ\/Wn3b5MImaXQ9arbN+749CrbNGmj4PFGlQhMFZ+DgTlgE+N5O1Z\/9BXXOyATqKlYP2ojfUJHPTj+I326MluA4Qm5Gi6JAuVXbtfGtXyhiElMD6hey\/3ZplJerJyuRm25h596j4crWo1\/GlwWAc\/lle6NS\/AxACC\/WZOrc4mpOzQy\/VXa9PZIL9lpL9Kwo\/oMCB7aYB\/PXAnqKQTzJGHtb8cCq01RkqumV4yaXMMEKs6qMt9h4HftiJNIlvFDDIIQ58+tU1Xjbd9QVtaTgS7B3piMy9kXwh8tJhY4aVF2sDOPXF1iaQVWv35YLcPEDh0nxm3NBCotTlmVbtFkF+1aD9rXgVv\/7tXAVSJkIh5SFgFSdV5aW9syQD8oseKcr8LpWHtx8lDBwjVcylVnoiilsQX82ZAO7C4FWbwF3hBkFQmXjstmIte0ma8+9H07dlavP2+kyoz9Jp02OE82J+eXYt892eN7K5S2kXpL8MCDLy6FxRNKxo0VsZBABgRDndrEh0dnrvQdPert6MV11fdmg4Xt\/OetsoHamOaW6XzPAfPUQTvOUOeZQnZR5Ue1+0LVLnqTtaYYtAxAVZ32\/Mkd+sWXvEDnPDsP3o7pIodjKMMBcumpZamIW491Kug4z0WBc5YbccgqO4UUHgmxFqRHQmIKbVLB3vS6CyHsfiaLwJYXeBdU0aSYbrWbjyIbLTnAuZU0IqXh96Ucs6q7PpNMBYL88qEaYQ9HqKEc2R9EnUOIIaoySUCeN+EbzGaBI054eBNU0IlxTt\/dCjHFY3eKHjQVfG+0E7BhDwqISC9fkQfgmZwfBlHbIhDHRF09XBs6V\/DCvns9aDYpo0cygfghcugh0DbK7OG8MvuWTZTTplvkFIU5TZgua0X8uxvTit8VTMu8So8ft7595vDbGwvemNUevbsGadvYB82Eo4GgATvj1T\/afS+ueafq36bhwnTE5ONAZ8ANmwgnFNca5wvpoa29XPRbQ9gfUnU+1H2QHhKjoG+oKWkGKp\/63Pq3EhQpKH1Z9MQGcmEtJlehLgtx0oO6fqkq\/uls052bcSdGkxZkfMQWe9pe7QwibPRBlVFTGdGyWl8nv98DZ90IZcpC5HK8RBb0McAZACs4jHe2S1FNGirJcDTt5Ufwazdc2qBRYm\/ZWBmeKaD8njWEbuZikcR4bvZ+HbyK2gX2R\/uCAhRMT3slvOBEDq0gJ8QBkt0SnLhpT09gUPpdDmfY+7aYlczxBUYufpI3qtpvzjPjxaZ3Lsrp0OtbEFwSEkvjMfGPqfPDdBrWPzNlx59M8YavGFWaNQGLqDpnCvT9WSTiSrzwKKKltSczIMrVVAX9G9r+HPpzhunQeWiqt84QGVOAG0tJRyX3ylpElB+CAjOPwDKqCaytnVUl8fdkW3VRtBMR3n115dDy06mvLpcNnRIFs4aQA\/i7+z58arGeBRkEoOdOkdlrV0BlHhX60WonI8gNZZkwJGqB\/xg8tXgeOktozEZRB4qJMLVgYIQtxq2PWCDiSzv9NJEWEqxIZmJwORCGXuvLpsiuPVnaqVunIpqPpfuoJlrqUA4M1fqefv7iFN1y7WeomAPFJ2KrqpNEYq7yDRMZ09gVxKWmdn048TRzVy7sAjcH6k4LPjQUTjnK4FCuxWqUol9fqvJ+qipdobc0NWyRnjX\/OoK8STqiMpgjw13SOMeU0U9Jp2RXKFeVUi5PNfUtS++RzSd2jwDBfTu0qdDxAQ3t0k92cF0bCkRSOJBd8KzIx+v3xLXrO4zH9p09WFe+opLiMaPrl6hl1lbMZTKJanN\/8i658Hx1ObEJJxMb8pBAxFWjqKGDPsmfm4fF6e6Go0Zbd38WVgpJRQfhoICmqKn2MDsGJHlkYSq8hEqrrGFJm8mCP9tlu+Q9e8xZYwtpA3tEhPP5uGxOtCOxmTp66W+7N6OMIqrqstQ4+MwQLs7n99c\/MeJwRDyhCQcIxAdJJZs4RLrLMKzFM\/zSS04Qk3wu2WjH5xZBcKHYFaJ6BSZ4TLbRcZyJ1D8qXE\/KeaWTRqovQZ2VO9shtJK4b8VB91Z1tGj0BdP6r\/4VTvFjVsOACiur8dx0cB+H6\/JeUqdI7kPH1GjS\/rndA58XzGupp+VtwXgz4iQ9TfiXwLULLAj6s+CIw52KoWuouK0aYJ6N7H7q8kSRFh5U52r3nLRDTywi5TK5OUw+jX4Pp9PZy5CycqCHPQCy\/amb6y2L019Irfuq6kBc\/2g1GwBfE+X6ZpU3ni1rzx8r5On4kKvbG3AWM2E68r2l0HhNJ65iFKc8zGRCRl2KuV+iUjpOu2xs8hf157PEnuz9+IbtrBD6PSzF1oQ+4rQm4z42Llf9lqLSxfbLzgR6PsSfmml3LZUivZldtTEh4EClh64tovh76OGI8qdENIAz0fMhoHRPrAz5L3nwFLYyd8arpa\/FeJt8SE5eQyWXr+cLttdLi9Z4oX031Lg0BMK64OpAs0fhEtbmBZ\/BXxvG8R6J7WM9xVAMHhQtjFF4KHnSCDpM7Iu7RRKZ\/FXoCiAOi\/3Odw40Gxq9OqcGq60ZxQHOga4ir4\/MyuBW8ZUcK7iDhUjtKvNP\/JCGPTm73uKj8dnYK1cl4dYRlD2cnpFvJUjKeEZW4Km50lRticnb4DblUq3hd43id4I6XGaQEVaYumGRlyEATOvU6rtjPtYxqHWh8sHUgSfXh0esT0qf6VuqsRxc2Rm5c2ni8zKxZbELCeDfhki2a0enCBRmBtiyt5Yby87XONoYAmNKY\/GW2a5hifOFteB0eRSMqaFmPMzIOO1wZ8+30GKMN48q6gJRUbuYhNafGU\/pPcaG41xyUr7HCuYSSEOp3DL+xLwmMF2EPOJJwM0EcKXmf10YTkkFUwXRYWSCQ7PT2aUhdw0QuwylBcKabUUwWNxQ1ga8NXPPzJwNautFl0+8l9VeAR3wBU\/j3aiy\/kYa5ovGQLB9poLGZAhXPHS5o79GaBKIc\/BTkQSE66q8CNuHnxg6mNeMPnGYRxkCOtcfajmlHGCu5yFbsJsHoUdTtp3Z0RJOZi7GK6tDc7zIpu36CvGdvyMT8a3jzxxS2MPDLsdGTYklwLvT9hljdL\/LgILNJR1XeKaawW4IXMOjkVRJXgSD2dGC7ieYqjLjrL4us9xajnDxVevuTv9hw6EVrn1+50ySbrWCbnzz0VBvBXTL6oMOojLmNxdhjt4q4XqaTOqahD0RI\/izJSVpeQAjMymTVxy2KTl3yKZCootnIYoZtarK7pkYAdLQk5Z1UoNS9LEQRUqlR01tdHn6BqE57YrKXS17r+c8rNXsXAKngZdsDn6AFcSKCHVgwuNaNpYzHEpkC9dFTWlIYzp\/HvIIX8flTLLYEB2b0A4IVZ2keYHmJlvRiBsZu3vM3IAc0r6Shy0Z4J6RePJ2PIVmsxc6v8uin9OSwKMzrynnTa4iS8r0fh3QM53QYYBDwk6DhQuxFTDtjEDxp\/blUloshCzpzvj848hdt+cVMuq+zrwToiGKLa\/v6L7wVTeUC0GaNZsSe6+TOayK1HzNZxDTTz3BV8L5\/Qh3BBI0kAI4wn8EvSKVt6mtb1ymNNrxci+w+KLQBwl5LOkdj2\/N\/N6gWfRiC39PikLfqeWHNzcKZICa1d5Ki9i9ke0znuAXl0eEo4UcumLJGyGHNxt+szw5MpBbqxk9f1HGd+pNPxumDhEmMhL2KSR\/rWqPC1HHIwAvyosgb7+Mmr9looUsPid5XAmvIfaGEitirrHERO8y+vXmg3qVeK5cS7oBcywhMbrljfpGw4lLIVdHMBPGMtIHKeBKHAo\/R047A1JINbLOpqVdKeVxITZmFXFfG1Dfz2ZUG00HwJyKj3yaWQz6hjTiX6P0orNYtOeDjwwfSw3UGGvP+S0knNdMH0eh1GztlSZH1Cbe8XhmjwPZq76qcxiRqAHGCGdOBthQCwVq\/ZEJOBT\/SMxyi65aQ5bvpBw2S02AIPM77AWX5462el6IBPZQfGeSEN+tpHYRB\/iM+FSi7XnvOHBoPovK3xBbl8OBCNZfauTtPKDF0Xax\/XwadgmBqnafQnfX8q7y6n5nc6LT9EioH+o3nhq9kOr+z64if3zSxVh+TtguYYM+\/UzB4V7MwFmmS6xSgx8xqj6gKFNbgo2joQ+dAnDWKEERdr6ujB3PIlQy214GKpCRSbSJXl22OvCU9948m9It9QJnrEm0AaHfno63S2thzZKTFzFj4DttlVlY\/2bKuOWUJG2OwiQ3AKpTwm40CeTnwlyHz56SI\/xLaT9ZMHuz\/lY7I3DNWsUUtzAX5OHbANWLLeEfyboyTJejVcJJsKUKI1QaL\/cFrAorcRU9+qv+Zz0HSI\/EvMl7V6DprAn0nHSv7UI8IAoU4KF6F4A1JtFHBCUCyH2yZrnwrzXSDP20LTTbIYZqSbvG0Ts2mFbOYyODhhcjA9C5S\/177Gajoj3s5srF97tsJ+vcNYC6x6i6nJmq4La2vw1YGxbgiJoCNHKaDbO1FVg5cYW0YBrzapLSZ+3aFGw3DExjnuQNK2+A4o5umnw+qboXCJ+NFcYoVzA8YOyFPEoD6zmhJk2XM2qiiKdPfRUfW5mH+4M0n5BEYUiECU59tJs59Nbq1VMKOdW4X+5H0NShQTATCjbF7xMAcdTXgRXVIhIS28+6fKkNO8ndU8sMdlueVmOEifYpNKzIMZTzTaVL6YvSLVqU3Z1ZIZOapfmaBqamaYr81v7kHq3d3pkpaPJ\/4XCgHn+xtUHiwO6LaEH8O\/OGoNBQWS8mtP4kCiC1Ljc6M7dn8sou4TXaf+jLbTstriHEbCisH5dqlWSiZJ+nvO4W8Gv8JVOeFB7XIK\/90Fa\/5m\/NVbhIEz6pRf\/8XnHNS6l7WGcP1xj6zfWJllp1hCIawGsntMpryttxFke+75WK9cDlL8AayTiqJuN\/sH0RmAw142KD4w\/bUYhl+dHLFqSBIQanUkmjmypdJWXpKX\/Gw4HJ4tyQ9wqn4dfZ9Udvkoh+Ry3\/OkfyOfWKgsgvKE0H2hki7thwmP7HTj9vqz+VlLLdFNM\/s9MJyu9ehUE63MkwcoimYW\/GYMrlOstzOGZiQnXdKBQLZW2LhV\/ErsNE21b5QEbsv2S0KMxaDuuKLsUvKmx6NgOQ1I56cVJIbg6jKXJ\/i\/BIj6KL1SKM7kc2hBfcfBrE9lIgBmwHL54M2TijK6YHllqZpvaEyQNlJFEsZyYcLr07F290nSk76zXiYBI1s26xLhqfY3kFzjn71qJJTOg+wcmy\/0R7N6d1i3FQ1qO8KQHp3UnzC4KSgq\/n7Dbax0jjS1KDFn9XOcqBnwvByH69ngVIkEoikqEdtIJ+FuNh9mxxyFkvCnC5AvtTfYA2ar9DH4enaA+h7lpFmgyY\/ZD2yqhgtjEy4DISy5uu7Lbzn1KJpdQpKsSBc57SJiGe3T+M1+mK7jV6H\/eAEMpRZvC4fS6zSSOd5UkzbbYSv1vD7pk+jQ6AjoKaPJaHMgcYni+klOO2BKcvWiLhHyu3jBWHI\/Qs+Kgg234YK09X0dtG+jgJQpNExRYBFZUG0bC8CF09\/WT1iwyDDX7dEv1Gte6w2iodJA2VvM7law\/8SgXKxHGW5SD+Bv1E7wWNY5fafwPKaifCyNzWRDRfnLfqVVrMhvUfSIECpmvMReHarhZjnsIMtuQRd9GOW632Ex0OC1KATE6f2TO3hznRpafyo3LFghsQQ+DN5jyE7e4kJzOhHLDylTuG\/lYCifqYD7llNZ02yagConqWW0oorPMA7ql+S6ef6avg51E+pB0X6sZOZyYXdpe2X6XsSqgUEfqn4zZL1eoOPLw62HThP47ZWTKZJOFUgucSkTQI4hQk6GyvwQyccWQvvUT\/BnT7VU498yexYahxyNTLdYUDvuI5KpBbCcM4TqmIIqFLobWnc21BUKwwlH\/Ul4pycDdCZz9\/2l+5g6kAd9D+RYn8RA8hBm8874Iw4czBiV+sSAcFA1I3dvsyOwgoqSFR363dD5isujEWkXyOHgzwc6\/V59ruevcCUdhj4BvbTa2niVRtF\/3XM11T3BRqzfLfaP9VXV9XP+D52\/HoSMDMEZmmOaw+hMXADGdyIa1yUY1\/lNg+aU6X4M7axQM\/pocMgj8yLQ2F5gjUyiUsN3XdprHY2dSsZ0NHP5\/8WTPdphFklJUELc\/tAjiaxWCxOaweI4\/pNoIvLTNxTuTzE7VNr2YtWIBKIOr+L0hUp9\/KpVpqMX7Vz2WfLohOTK2J3DlJ69AAoBIWXCp39WiEzrfOkoidc4xinNEYrQ35fTt\/Kb5sXVCgpgWVAsmYTSi2OFOnQDTgRqO3efafDZKLy3RDerSrQ\/M8rXqSlf\/OPvX1IsBTjTj9IrkzIUlCPgOO5x6YW1guHDjObteYvb7AjtB5pnxJBTG2xFH+tbgzzpmVWfIIwQdj4ADdj7G4lWyjK1gaGqPRvsabRgugIQC3mh6piOyDKC9e1B1+Su4rgM7ncWz4z6lRLZQ\/ZwUMc7HEdzOSNSNzjL65irMpCjzVRoTlA7eQke6cRi6q\/xr1o81j5EYlgBMtFKhwWlUD\/Jqw9aDu7igv78kGBI6JCAl8NAeOLHjxJvF5sLvsUbbPdjdlu5\/mDBY6on5T6Tfj\/3JNOsRUqADNqudsRKdgxegVT7tE8c1bBWAoGdKgq5DbHqtHg3NVCjN6NujIH2lg0eARfrUvO3BxG9CX0tHjBmzS3Vo2DisJaMZMJVPlY03fSGRYmA\/c4C\/xlb0n8AprAtRJG3ThdqUWNdWFzj\/yRFstOD21Z2g\/TUsIXQuMQCUOs0m4BNkL0j6liidpEVeu9n+7ruk2iPcJXML2YwuXFq6Ntr4sO5kGgRXhyNmOBcsfIaGKkRMXlULWeyyrniyZ4SmGxRteG0UU36WixxblewcX9vefE9Q1Wcw4MIm+H7TuALRWWKCAZx3xI+7bf\/9i348E5E4qZtNLFMNOsDoy7Pa8J1j2xN8vy3ePj27DYdPKZqVswRzapP6FPEjw4nzx93kS9GRKe6jn2+J0k3dlDT2ganErOZn\/MIYHYBopQTxhGknQLz7bmeiGbRBxoFYnWCcEakUQFGZ0smpybFmbhQBTbN33bhUODcpWRltTo705q4tGcOMKGzt3RDduy\/TVqRWpkVu1RdM0KRXiIhY6pihEivXfXAe8WsUpojnyjDVoEU7kX8JQYciTNFznRFNxJrQCwfW7NTZNpKpg73X4\/fWOWkvmuJ8DzlEiUqk87U1WRtKeRsH6A\/Mlx8fFNGYG1MzPnRVZU1wmYvIxFJSwA0swwt5eBCRJ6PKoPMitHFEfgpcrUyXPozIs4gWp93TPgSAFFH5mPMDMkTPeSQ0BGa7dJXqNToCxtF\/JvZXPcUtev68\/RnouehFfGOc8MuvwgFI6ei3W6OA+cXunZwXHsWSVhKzqNGzJc8QbEFZhIpBK2wpzp7LewxsLfZfCQLzFpEebu78K5TOv9lNQ1bZMWCKqbUrHkHcN+2Pzijkc4OTy+0rS8qG+GlNDzwrWLhkaLuuduAKtJkzQ0aJKs8LcSs5hdp8cMamMaCYxCGJlsG8EESPl630QaffzlKVtX88NnJV5tKyjyvQmk9ILwg\/4A4KRwPgjlgofcvYnE63M02VKGQ7pmJ\/MSmo8krXb7Bkmt5QRIWpwFH+jdJ+H\/KqyXPIb+99J\/vKZseEiMSEdxMa7FvaDrs2Bfx1ouAKBAIEbG2OUmlsYb27JxwSNjInaA\/5Ny16C7YtR2FzK0D0JYvnKowux8hguwA6Qo1jeRtsRjl5ZzDIvOn0CrKEahiU0kGUun5TADHwln7utObptGSn823uNGcUVBZlgi93YxrF8hXw7piZwEK186kp5qZ2GxjKOpJ6proyl87LE55YpwVeu19t6TAC9G9nrr5QkYmQNAk6y+vY4DiDYrq6HOYJzH0c6lZM8RkO374hlE0SYxduOFDNTWt1R4CkXzThYp+l7E765OmaxlaYLBA\/EZSDhY8KPVhLCJsGcZHPmJddN65sf+b2W4pJRoC9ZqFz7E7mtnuU+xDtG\/un0xPad8kJo3oVb+TdbD8Ue4VTyT1+uhLJLFc0lQXIHDOBMt49nTUAAFxTnvu8scbpx6SpeZJJjsgOsl72\/kUXJsDyIJ0mu5vh2Ps+QBPVuryGDdFZlAQxu1l0LRPw4b03IPtgbGIQUMy6rUquWxTQ2\/wcJLAVULgSSpO2a7zRZTjceqXtUP7RAzZF8HTLLFN1JQGqEU2SB9i3VELYuuhTDAqmTfbnjos6T2GCG0cTc8NFxb0LtdGtDoz+kexRdX9oh040Oj\/nvPYgCR8QSmiOZrqKUiT7n6sR5zB\/6DiphaKI2cTDenX8PLoxuO+fjQQ9UJjOqOz6bbaXJACQDQYGKc9fpamQM0KgkDt3rBnTCYkY3\/PumdPsNFz3YLEwZy3EAFA13SQk7Uj7TfX8+9+KxKaurgCWX8GVatja7zM4sEzVSSiHlOxJRuTuqgaAAjaoyJgFBmvd8PwBJrkWHA5aPZpnrZaB688QRJx9XbpkcZ8rv50qWXELpBh9HwshrSVeFV6WbEgIkdZmKle+\/g0rjG7LR0\/CtNOCPflUgRc03F4nOfsgFFB4XgDA+YD\/sr7e5Dnv1lcHdCT1dfnnsYDAOzFKpfUUealt92TlDhscWUTMkyhFoi7p5EGe8tpLtDEgrcBKVEo9FJlN6+tgAOsxRXXnrgiMIm9rq0vnFjQ0IYQztPnj91bAV9IgdnL+3kLVe6+M+g+37bi5\/zi8sSkrQf18FNl0PnCGj+cA9dzonc1QzqzSrulHeNLMXrrXWh89m7RgCHquGEmDK9eutjW9OxPM4xtmErEXB0IckjWKTyDhcVhsUVCgwWY28qEqsjzSeQtUr1FSALr95kCAxOM+X\/PPGS\/IkqO6RAg7r9X\/BecoNcqj5ACBSD9ALJaVscEbDon3qtonzyJ13s08FedG3iZ1a7XDb4\/TbwDS6izwFNs+vmjBujEXSeLi2jKa6eLSYCB\/CZAW\/gjiVPWBi5faxXGhi8VFA1jL7rZmSoHfXbcP0wWdxQAV8tHnUSbL73AcltKTpFJcnFZr+o9S5MdZDnvkrnC88UnPUJDBFh3mBbigwvFJBhJfRBy8cigl7KfFwbp4OlCmr8xy8sNG2q\/6HlfiT2XEKJSI4OysLv1G9\/9qzL+E1F+SuaSt8gKvyLkpW9QOOuhC0tJLRjSnYAMEJHkzRqaAoK\/O\/6mSwF9xxIh3AM3LIqysysYSE73oy7cjluovamRZ14vz86XXzJzkwhpBJ58Lg1hXkHoBBdCXcmhVAGj+JFulNXe8bC3hgnmeloW\/Q847nNfSQPmdw4hmKyvXI02zhb2DgZBSkxdCXjSoDaQRvBtcts4uEEx4Fr+EYZApmbHNz0HnkZmI0i3Td11BbuBgiuvallZyiFJRV6aVavirVICJpIvqfUsuAxGHx2KT\/E5nfoZ\/y0pwC1K+0Gwxxzeoq\/wuPeE84v8ylwrgTrtdlpm8EFpT+1Yr+z4RvpXaffRc7cmtg5gXQYcPXRbRub08AAlYCg0TDOufuNtb2I9OJ7HqO\/qIApGpzHMwOQ9Y7E+gutXSE06\/\/YvrU\/d59xZW8VnkxbSJ7B4irHhejQk+QrEXZuElvA2YwugNerSqe9S9aoELgrEWw==","iv":"008f3427b076538c9b91102b61d9ff18","s":"23da7027ae32bb3c"}
Share your thoughts. Click here