Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"a1d5d5af0064f22e9d4d854d055fd42f","s":"8e06e425bdd43860"}
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