British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
{"ct":"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","iv":"540c681c67fd0c7d8ad42a94ecc54fa0","s":"b9d7e71c112e14cf"}