Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"b6e6fe9ae93dd3bd91faf6b644c93220","s":"9a41afd7aa38bdf2"}
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