Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"6e79795ab4c5a36619a59fee60600821","s":"d72455061c4c0251"}
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