Luxury marketers' mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience.
With new fashion label collections bowing in retail locations, email marketing is proving to be one of the best ways to drive traffic to bricks-and-mortar stores and on ecommerce platforms. However, there are some factors to keep in mind.
British automaker Aston Martin is showing the new Vanquish model to the U.S. market for the first time at status events and hosting invitation-only viewings and test drives at its private estate property.
Swiss watchmaker Roger Dubuis is aiming for deeper consumer contact through a relaunched Web site created with HTML5 and a storytelling and gaming element for maximum engagement.
Barneys New York is pushing foot traffic to its flagship Madison Avenue location via a video series with the retailer's creative ambassador Simon Doonan and blogger Leandra Medine that shows what happens at the store behind closed doors.
Grand Lucayan resort on the Grand Bahama Island, the Bahamas, is launching its Take a Little Trip campaign with summer safari offerings that slash rates 50 percent and offer air credit.
Today in luxury marketing - Tod's posts double-digit growth in half; Before rebranding: 5 questions to gauge your brand health; Luxury worries intensify with Ralph Lauren warning; Luxury brands are going where the rich kids are: Instagram.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
RSS
