A Conde Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.
Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Mobile-based email saw an increase of 36 percent over the course of one year, indicating that luxury brands should be optimizing their campaigns so that they render adequate experiences for affluent consumers using smartphones.
Today in luxury marketing - Kirsten Dunst named Bulgari face; Pay for latte with BMW key; Polo Q3 profits jump 51.6pc; Fashion footware sales increased in 2010.
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