Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.
Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.
General Motors' Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.
Today in luxury marketing - LVMH CEO stars in the second handbag war; Asians are more likely to buy fancy watches than Americans, according to Hublot CEO; Jimmy Choo launches first fragrance.
Here's the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.
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