Luxury brands often count on flash-sale sites to move excess product at discounted prices. However, if these sites are better-organized and provide a more pleasant online experience, why should luxury consumers buy full-price?
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands.
Jeweler Tiffany & Co. is allowing the customer to take the lead by sharing true love stories, favorite romantic locations and engagement tips via the What Makes Love True iPhone application.
French fashion house Chanel released a new video for its pre Fall/Winter 2011 campaign that highlights the androgynous trend that has recently taken over the fashion world.
Balenciaga is emphasizing the brand's dedication to its heritage while looking to the future in it's Fall/Winter 2011 campaign, as well as in a revamped Web site, which should be launching later this week.
One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism.
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