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Luxury Daily, July 30, 2012 – Top 10 luxury brand multichannel campaigns of H1

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July 30, 2012

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Today's headlines

Top 10 luxury brand multichannel campaigns of H1
Tiffany celebrates New York SoHo store opening with artist-curated display
Still a huge potential for luxury marketers in China: study
Who are the big personalities in luxury?
Breguet, Four Seasons take over August Robb Report
Lexus flaunts LS reveal via live photography event, social streaming
YSL, Burberry, Giorgio Armani and Chinese cruise lines – News briefs
Inviting opinion pieces on luxury marketing
Facebook needs to compete with itself to monetize mobile

Multichannel Top 10 luxury brand multichannel campaigns of H1
By Tricia Carr
	Rebranding and seasonal inspiration were the center of the stand-out marketing plans enacted during the first half of this year by luxury brands such as Burberry, Cartier, Jaguar and Nordstrom. Entire article

In-store Tiffany celebrates New York SoHo store opening with artist-curated display
By Rachel Lamb
	Jeweler Tiffany & Co. is celebrating the opening of its SoHo store in New York by allowing artists to create images of what they believe true love to be on the hoarding that is surrounding the storefront. Entire article

Research Still a huge potential for luxury marketers in China: study
By Rachel Lamb
	Although spending growth is slowing down, there is still a huge potential for luxury marketers to form stronger ties to the affluent Chinese consumer through digital channels, according to a study by Ruder Finn and Ipsos China. Entire article

Advertising Who are the big personalities in luxury?
By Tricia Carr
	Brands such as Louis Vuitton, Gucci, Michael Kors and Marc Jacobs that have strong personalities behind their brand will be more likely to create an impression among consumers and achieve lifelong affinity from the public, something marketers should strive to do. Entire article

Mobile Breguet, Four Seasons take over August Robb Report
By Rachel Lamb
	Advertisers Breguet, Four Seasons Resort Maui at Wailea, KEF, Lugano Diamonds, Meadowood Napa Valley and BurgerFi achieve maximum exposure to an affluent audience through mobile advertising in the August issue of Robb Report. Entire article

Multichannel Lexus flaunts LS reveal via live photography event, social streaming
By Tricia Carr
	Toyota Corp.’s Lexus is revealing the 2013 Lexus LS flagship sedan with a photography exhibit and inviting consumers to get a glimpse into the invitation-only launch event during a live-stream offering. Entire article

News briefs YSL, Burberry, Giorgio Armani and Chinese cruise lines – News briefs
By Staff reports
	Today in luxury marketing - Facebook fans seething as YSL unveils new logo after name change to Saint Laurent Paris; Burberry, inter parfums break-off talks; A luxury cruise ship with Chinese characteristics; What has Giorgio Armani got up his sleeve for Milan Fashion Week? Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns Facebook needs to compete with itself to monetize mobile
By a Luxury Daily columnist
	Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating. Entire article

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