Footwear designer Brian Atwood is polishing its marketing efforts through its first flagship location in New York, along with a global advertising campaign, fashion film and Web site restyle using sex appeal to draw a larger audience.
Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe.
Starwood Hotels & Resorts is celebrating the 100th anniversary of the Hotel Maria Cristina with a $25 million renovation as part of its strategy to invest in the restoration of the Luxury Collection hotels.
New research from Frank N. Magid Associates Inc. finds almost half of tablet owners have clicked on an ad in the past 30 days, showing the opportunities available to marketers across multiple mobile screens.
Today in luxury marketing - Miuccia Prada speaks out against selling luxury labels to foreigners; Fashion's talent race: Executive pay on the rise; Omega scores over Rolex in London; Luxury car sales slipping in Hong Kong.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?
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